B320 Market Research


Prof. Dr. Dominik Papies

Course description: B320
Language: English
Recommended for this semester or higher: 4
ECTS-Credits: 9
Course can be taken as part of following programs/modules: International Economics
International Business Administration
Economics and Business Administration
Prerequisite for:


Prerequisites: ---
Course Type: Lecture (2 weekly lecture hours), Tutorial (2 weekly lecture hours)

Online Live Sessions: 
April 22; May 20; June 24; July 8; July 22 from 12:15pm s.t. - 1:45pm

Synchronous online tutorials:
on Tuesdays from 10am c.t. - 12 (noon)

on Tuesdays from 2pm c.t. - 4pm

on Wednesday from 10am c.t. - 12 (noon)
Tutorial starts on April 27, 2021

Registration: Registration in Alma/ILIAS
Downloads: ILIAS
Method of Assessment: Written Exam (60 minutes), two ungraded assignments required for admission
Exam timetables will be posted on the examination website.

Students know how to conduct their own market research project, under which circumstances which data collection method is appropriate, and which method of data analysis is optimal in which situation. Students will also be aware of how to apply the knowledge they acquire in lecture and practice course to marketing research case studies. In the tutorials, students learn to use and apply R.


1. Data collection
2. Data Visualization
3. Data Analysis

Literature: Field, A., & Miles, J. (2012). Discovering Statistics Using R. London; Thousand Oaks, Calif: Sage Publications Ltd.