Institute of Sports Science

Sports communication in the digital age

8.11.2017 – On 8th of November, a top-class discussion panel met during the 5th edition of the “ARD Forum Sport” in the facilities of the German broadcaster HR. After events in Munich (in 2013, 2014, 2016) and Hamburg (in 2015), representatives from various fields, such as sports, politics, media and science, met for the first time in Frankfurt.

The panel discussion was organized by the Sport Coordination Department of the broadcaster ARD in close collaboration with team members from the Department Sport Economics, Sport Management and Media Research (University of Tübingen) and students from the Bachelor program Sports Journalism.

The focus of this year’s panel discussion “#vibranttimes – Sports communication in the digital age” – chaired by TV moderator Gerhard Delling – was put on the marketing and media communication of athletes and clubs. Moreover, opportunities and threats of the recent developments of the sports broadcasting market were discussed.

The event was live streamed on

Twitter: #ARDforumsport

Media Coverage: ARD Das Erste Teil 1ARD Das Erste Teil

More information.