B290 Global Strategy

Content

This module will discuss challenges of strategic relevance to a company and responses to address those challenges from the perspective of a multinational company's top management.
Topics presented include:

  • the industry-based view of strategy
  • the resource-based view of strategy
  • the institution-based view of strategy.

Key facts about the course

ECTS-Credits

6

 

Level

B.Sc.

Degree

Workload

60/120

class/self

Cycle

WS

generally

Course language

ENG

 

Duration of the module

1

term

Exam written

90

minutes

Maximum Student number

-

no formal limit


Objectives

In this module, students learn to identify and understand decisions of strategic relevance to a company on a global level. Students will learn to describe and evaluate a firm’s corporate strategy and on this basis develop solutions for strategic dilemmas in real-life case studies.


Registration

Necessary!

Registration period: 01 October 2018 to 21 October 2018

Type of registration: online form
(here available during the registration period)

Please note: Confirmation e-mails are not sent before the end of the application period!

Course work

group presentation of a case study (mandatory)

You will know by 25 October 2018 to which practice course and team you have been assigned.
Information will be uploaded on ILIAS.

Course type

Lecture (2 SWS)

Practice course (2 SWS)

Literature

Peng, M.W. 2013. Global Strategic Management. 3rd International Edition, Cengage Learning, ISBN 1133953263.

 

Exam

Registration: necessary

Examination office


Course can be taken as part of the following programs/modules:

International Economics

  • Focus Module Elective Studies

International Business Administration

  • Profile-Building Module
  • Focus Module Elective Studies

Economics and Business Administration

  • Profile-Building Module
  • Focus Module Elective Studies

Minor in Business Administration

  • Basic Module Communication and Information