In this seminar, students learn about organizational and entrepreneurial management problems in a Chinese business context. The seminar offers various frameworks about how Western companies enter the Chinese market. Students learn how these companies detect business opportunities, conduct business in China’s various economic sectors and reflect on the future developments of China’s economy. Furthermore, students analyze local customer needs in China and assess the Chinese entrepreneurial landscape. Based on group projects, students develop business solutions and business models.
class / self
Students are enabled to explain international business environments and processes and to address challenges that are of strategic importance for Western companies entering China. In addition, students enhance their ability to develop projects assigned to them in small teams. Students test theoretical knowledge already acquired through practical projects.
Registration period: October 26th - November 8th, 2020
Please register for this course in the given period by using the Online Form (available here during the registration period).
Participants should already have completed the third semester.
seminar (2 SWS)
Will be announced in the lecture!