International Business

B393 Die Internationalisierung Mittlerer Marktführer

Please note!

If the modul is offered in German, we publish all information about the modul only in German.

 

Content

This module deals with internationalization processes and strategies of German middle market leaders. Main topics are: Characteristics of small and medium-sized enterprises in comparison to large corporations Fundamentals of their market leadership Success strategies in the context of current developments.

 


Key facts about the course

ECTS-Credits

6

 

Level

B.Sc.

Degree

Workload

30/150

class/self

Cycle

individual appointments

generally

Course language

GER

 

Duration of the module

1

term

Exam written

90

minutes

Maximum Student number

60

 


Objectives

Studierende erkennen die Charakteristika mittlerer (Welt-)Marktführer sowie die globalen Rahmenbedingungen für ihre Internationalisierung. Sie beschreiben die Vision, Führungsorganisation und Unternehmenskultur deutscher Mittelständler zu beschreiben und ordnen diese Faktoren als Grundlage der Marktführerschaft.


Registration

Necessary!

Please register via Campus.

Course work

Participation at the company visit on November 13, 2019 at Osiander (mandatory)

Course type

Lecture (2 SWS)

Literature

Will be announced in the first lecture!

 

Exam

Registration: necessary

Examination office


Course can be taken as part of the following programs/modules:

International Economics

  • Focus Module Elective Studies

International Business Administration

  • Focus Module International Business
  • Focus Module Elective Studies

Economics and Business Administration - Type Economics

  • Focus Module Elective Studies

Economics and Business Administration - Type Business Administration

  • Focus Module International Business
  • Focus Module Elective Studies