B494D New Marketing in China

Note:

This course is offered in cooperation with the China Centrum Tübingen.

Content

Students deepen their knowledge on New Marketing in China and learn about the advanced application of marketing concepts and tools. The Students extract insights from the academic literature, lectures and case study discussion.


Key facts about the course

ECTS-Credits

6

 

Level

M.Sc.

Degree

Workload

40/140

class/self

Cycle

SS

generally

Course language

ENG

 

Duration of the module

1

term

Exam written

60

Minutes

Max. Student number

40


Objectives

Upon successful completion of this module, students are familiar with the latest insights in International marketing for and in China. Students evaluate advanced and complex issues of international marketing and address potential solutions. Students analyze the advantages and drawbacks of new developments on New Marketing in China.


Registration

Registration period: 15 March 2021 to 25 April 2021

Please register for this course via  ALMA

Please note: Confirmation e-mails are not sent before the end of the application period!

Course work

Exam (60 min)

Course type

Seminar (2 SWS)

Literature

Will be announced in the lecture!

Exam

Registration: necessary

Examination office


Course can be taken as part of the following programs/modules:

Data Science in Business and Economics

  • Free Elective Studies

Economics

  • Free Elective Studies

Economics and Finance

  • Free Elective Studies

European Economics

  • Free Elective Studies

European Management

  • Specialization Studies Focus International Business
  • Elective Studies

General Managment

  • Specialization Studis Focus International Business
  • Elective Studies

International Business

  • Specialization Studis Focus International Business
  • Elective Studies

International Economics

  • Free Elective Studies

Management and Economics

  • Elective Studies