B290 Global Strategy

In the winter term 2015/16 you can participate in the course B290 Global Strategy (english). Detailed information concerning the lecture time and the practice course time can also be seen on the Campus-Portal.

ECTS

6 (lecture and practice course)

90 minutes exam + Case study

Lecture

Monday 14:15 - 15:45

HS 21 Kupferbau

Practice Course

Monday 10:15 - 11:45 or

Monday 16:15 - 17:45

HS 23 Kupferbau

InstructorJun. Prof. Dr. Theresa Veer
Organizational issuesMail to tutors.strategy@wiwi.uni-tuebingen.de
Registration

via ILIAS

deadline: 23th October 2015, 20 Uhr

  • You can get detailed course information via the syllabus.

CONTENT AND OBJECTIVES

The subject Strategy brings all the various sub-areas of management such as finance, marketing etc. together and analyzes the key corporate decisions from the perspective of the CEO. Focus of this course in Global Strategy is the multinational company (MNC). This course aims to show how strategy contributes to the success of the MNC, how it provides overall direction and how it integrates the various activities and decisions of the MNC. After attending the lecture and practice course students should be able to identify and analyze the determinants of strategic decisions on a global level. They should be able to describe and evaluate a firm’s business and corporate strategy and on this basis develop solutions for strategic dilemmas in real-life case studies.

In the practice course students will work with case studies to analyze corporate decisions of strategic importance in an international context.

In order to prepare students for international assignments, the lectures and the practice course will be entirely in English including all assignments students have to do.