The minor in business administration complements a bachelor's major with economic aspects. Students set their own focus and priorities and thus receive a tailor-made education according to their personal and scientific preferences. The Bachelor's minor in Business Administration is aimed at applicants with an interest in business fundamentals.
Graduates are familiar with the most basic concepts of business administration and are able to link them to their main field of study. The economic background knowledge gained in this way and the knowledge acquired in mathematical and statistical fundamentals give them the corresponding interdisciplinary problem-solving competence and enable them to compare facts on the basis of this polycausal competence. The quantitative-mathematical orientation enables graduates to analyse even large data sets in a well-founded way and to illustrate complex facts in mathematical-economic models. Graduates of the minor studies can classify and justify personnel decisions and are able to make financing and investment decisions. They can use basic techniques of market analysis properly and can develop strategies and measures in the marketing mix. Graduates of the main subjects Media Science or Computer Science in combination with a minor subject in Economics evaluate publications or products from an economic point of view and can include corresponding marketing opportunities. The modules of the minor subject are part of the list of modules of the undergraduate Bachelor's programmes in Business Administration and Economics and thus offer a wide range of options for individual specialisation.
Students attend the basic courses from the field of economics together with the main subject students, whose three bachelor courses are particularly distinguished by their international orientation. The internationality of the School of Business and Economics, which is therefore already part of the basic courses of the minor subject, offers an attractive additional qualification for certain occupational fields.
A stay abroad is recommended and typically takes place in the 5th semester.
The career prospects and possibilities depend on the choice of the main subject. The main subjects that can be combined with the bachelor's programme in business administration at the University of Tübingen cover a broad spectrum. They can roughly be divided into the four areas of history and cultural studies, (modern) foreign languages - including Japanology, Sinology and Korean studies -, linguistics and media studies, and classical social sciences - sociology and political science.
If university graduates want to start their own company, business management skills are indispensable in order to run it. In addition, a minor degree in business administration enables graduates to assess whether a business idea is viable and how it can best be implemented. The business idea, however, is usually based on the main subject study.
Taking over management tasks in non-business occupations
Regardless of the profession chosen, academic careers in many cases lead to positions in which management tasks are also assumed, such as responsibility for personnel or finance. Studying business administration as a minor subject makes it easier to successfully master the management tasks that arise. The basic qualification for the corresponding positions generally results from the choice of main subject and professional experience. In the field of history and empirical cultural studies, for example, this would be the case with a museum director.
(Classical) business management occupations as an alternative solution
Of course, a minor subject in business administration cannot prepare students for classic business management professions to the same extent as a major subject, but it offers an additional career option for minor subject students, for example to enter the job market outside of their subject or via the minor subject.
A number of specific constellations offer students better career prospects by linking their individual main subjects with their minor studies in Business Administration:
(Business) Journalism and Public Relations with an economic focus are important career options, especially for students of Linguistics and Media Studies, but are also a possible occupational field for graduates of other Humanities. Studying business administration as a minor subject enables journalists to understand entrepreneurial issues and present them appropriately, which is particularly important for companies in public relations work.
Translation of business texts and interpreting on business topics are important career options for graduates of linguistic studies. Studying business administration as a minor subject makes it easier to interpret texts or statements on business topics correctly and to reproduce them accurately in the foreign language.
When combined with sociology or political science in the main subject, market and opinion research institutes are important fields of work. Personnel consulting and development is also an option, as is (organisational) consulting in companies or even more so in public institutions.