Marketing

In addition to our regular Business Research Seminar series, the Chair of Marketing is organizing a series of various events on current and relevant issues in the field of marketing.

Business Research Seminars
Due to the corona pandemic our seminar could not take place in the usual framework. Instead the seminars will take place online on Wednesdays at 2pm sharp. Zoom Link appears beneath.

Dates and Topics for the Business Research Seminar


November 18 Dr. Johannes Kriebel

Assistant Professor Chair of Banking (University of Münster)
„The Effect of Digital Transformation on Bank Performance - Revisiting the ’Profitability Paradox’“
Please join via Zoom: https://zoom.us/j/95206624220?pwd=NG5mczNlU1AyOGVBMHRvNzd3MXdwZz09
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December 9  Dr. Matthias Heinz

Professor for Strategy (University of Cologne)
„What Do Employee Referral Programs Do? Measuring the Direct and Overall Effects of a Management Practice“
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January 20 Dr. Alexander Bleier

Assistant Professor of Marketing (Frankfurt School of Finance & Management)
„Topic tba“
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January 27 Dr. Sascha Alavi

Professor of Sales Management (Ruhr-Universität Bochum)
„Variable Compensation and Salesperson Health - The Hidden Costs of Performance“
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