Marketing

In addition to our regular Business Research Seminar series, the Chair of Marketing is organizing a series of various events on current and relevant issues in the field of marketing.

Business Research Seminars
Due to the corona pandemic our seminar could not take place in the usual framework. Instead the seminars will take place online on Wednesdays at 2pm sharp. Zoom Link appears beneath.

Dates and Topics for the Business Research Seminar


April 21 Dr. Sönke Sievers

Professor for International Accounting (University of Paderborn)
„Co-movement of Price and Intrinsic Value - Does Accounting Information Matter?“
Please join via Zoom: https://zoom.us/j/99116231828?pwd=NHd3c1RRRnY5b0NrdFZUUGduTDdsUT09

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+++Start at 4pm sharp+++
June 9 Bradley L. Kirkman, Ph.D

Professor of Leadership (Poole College of Management at North Carolina State University)
„Bouncing Back by Pushing Forward: Balanced Reflexivity and Team Persistence in the Face of Adversity“
Please join via Zoom: https://zoom.us/j/94863236203?pwd=bmdNWWVEaVZLZDZiNVl6S2V3QzFWdz09

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June 16 Dr. Daniel Blaseg 

Assistant Professor of Entrepreneurship (ESADE Business School)
„The Ultimate, Most Revolutionary Paper Ever! How Bragging Affects New Product Success“
Please join via Zoom: https://zoom.us/j/93349015630?pwd=MzVqclJwak50V2ZFUG95OUttN0c1QT09