Marketing

Registration deadline extended until March 31 (9 am)

B520 Research Seminar on Marketing Master Seminar

Kick-off for seminar B520 will take place as scheduled, but it will happen online. We will provide further details once we have finalized the arrangements.

Lecturer: Prof. Dr. Dominik Papies
Course description:

B520

Language: English
Recommended for this semester or higher: 1
ECTS-Credits: 9
Course can be taken as part of following programs/modules: Economics and Finance
European Management
General Management
International Business
International Economics
Economics
Prerequisite for:

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Prerequisites: ---
Limited attendance: 12
Course Type: Seminar
Date:

Friday, April 3, 2020 from 9 s.t. - 12 pm (noon): Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing" - (originally room HS4 Neue Aula - now online) following Introduction to data analysis, (originally PC Lab, Nauklerstr. 47 now online) from 12.30 s.t.- 4 pm

Wednesday, April 8, 2020 at 2 pm: 1st Virtual Q&A Session on Programming
Wednesday, April 15, 2020 at 2 pm: 2nd Virtual Q&A Session on Programming

Friday, April 24, 2020: Workshop "Presentation Skills": 9 am s.t. - 1 pm - room 236 Neue Aula
Monday, May 4, 2020: Research Plan Presentation: all day room 236 Neue Aula
Friday, June 12, 2020, 12 noon s.t.: Delivery of the term paper - Secretariat Chair of Marketing (room 110, 1st floor)
Friday, June 19, 2020: Feedback Session (Nauklerstr. 47) - Dates will be coordinated individually, all day
Thursday, July 2, 2020: Upload Presentation in ILIAS - 6 pm s.t.
Friday, July 3, 2020: Seminar (all day), room 236 Neue Aula
The participation in all dates is mandatory. Please take this into account.

Registration:

Application deadline for the Master Seminar by March 23, 2020 (8 p.m. s.t.)
Registration period (online in ILIAS) from January 22, 2020 - March 23, 2020 (8 pm s.t.) (extended until March, 31 - 9 am). In case places become available after the official deadline, waiting-list candidates can be moved up.
Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places. More detailed information can be found here (outline).

Downloads: ---
Method of Assessment: Presentation, Term Paper, Oral Participation
Content: Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Objectives: Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature: to be announced