B520 Research Seminar on Marketing Master Seminar

Lecturer:	Prof. Dr. Dominik Papies
Course description:	B520
Language:	English
Recommended for this semester or higher:	1
ECTS-Credits:	9
Course can be taken as part of following programs/modules:	Economics and Finance European Management General Management International Business International Economics Economics
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Prerequisites:	---
Limited attendance:	12
Course Type:	Seminar
Date:	Friday, April 16, 2021 from 5.45pm s.t. - 7.15pm: Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing" Wednesday, April 22, 2021 from 7.30pm - 9.30pm Virtual Screening of the Movie "Coded Bias" Friday, April 30, 2021 from 11am – 1pm: 1st Virtual Q&A Session on Programming (send us your questions via email by April 28, 2021 8pm) Monday, May, 3, 2021: Video “Presentation Skills” online available Monday, May, 10, 2021 from 10am – 11am: 2nd Virtual Q&A Session on Programming (send us your questions via email by May 7, 2021 - 12 noon) Thursday, May 20, 2021: Research Plan Presentation: all day Friday, June 25, 2021, 12 noon s.t.: Delivery of the term paper - (you can drop your term paper in the letterbox outside the faculty (addressed to Chair of Marketing - Nauklerstr. 47) or send it by post (postmark date is relevant).) Friday, July 9, 2021: Feedback Session (Nauklerstr. 47) - Dates will be coordinated individually (all day) Sunday, July 25, 2021: Upload Presentation in ILIAS - 8pm s.t. Monday, July 26, 2021: Seminar (all day) The participation in all dates is mandatory. Please take this into account.
Registration:	Application deadline for the Master Seminar by April 11, 2021 in ILIAS. In case places become available after the official deadline, waiting-list candidates can be moved up. Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places. More detailed information can be found here (outline).
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Method of Assessment:	Presentation, Term Paper, Oral Participation
Content:	Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Objectives:	Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature:	to be announced