Institut für Medienwissenschaft

Naima Alam, M.Sc.

Naima Alam is a research associate to Professor Susanne Marschall

University of Tübingen
Media Studies
Wilhelmstr. 50
Room 254
72074 Tübingen

 +49 (0) 7071 29-72349


Naima Alam’s ongoing PhD project is titled "Explainer animation". Her research focus is on the various uses of explainer animations such as education, advertisement, awareness creation, and political influence.

She also works as a research associate for ZFM on the BMBF funded organizational health literacy project called BGMvital. Here her research focuses on the benefits of using animation to educate adult audiences, with migration backgrounds, on orgnaizational health management process. Her research seeks to propagate the importance of cultural and gender diversity in animated representations

Points of Interest

Explainer animation, entertainment education, development communication, NGO communication, representations of cultural and gender diversity

Curriculum Vitae

Ms. Naima Alam is a research associate and a PhD candidate in the Department of Media Studies at University of Tübingen. She is also teaching Motion Design courses at the The ZFM- The Center for Media Competence at University of Tübingen. She is also a freelance animator who specializes in explainer animations. She recently developed explainers for awareness campaigns and events run for international development organizations such as Swisscontant, and International Finance Corporation. Prior to that she taught at the University of Liberal Arts Bangladesh (ULAB) as a Lecturer of Public Relations and Animation. At ULAB she helped develop the Animation Minor program and founded the #VoicelessBangladeshi project to teach PR students about community outreach through application of theory into practice. She obtained her MSc. in Media Studies and Journalism from Brunel University, London