In this project we intend to better understand the factors influencing in-game viewing decision-making of sports consumers by analyzing longitudinal high-frequency data coming from international TV markets.

Research Line: Sports Consumer Behavior

Funding / Support: Intramural Funding (Institute of Sports Science, University of Tübingen), Union of European Football Associations (UEFA)

Principal Investigators: Georgios Nalbantis, Tim Pawlowski, Travis Richardson