Welcome to the Chair of Marketing

03.12.2018

Exam Review - Grades B321J Consumer Behavior HT Winter Term 2018/19
Exam review B321J Consumer Behavior will take place on Monday, December 10, 2018 from 10.00 - 11.30 am (room 110, Nauklerstr. 47). Please register by email to: marketing[at]uni-tuebingen.de indicating your first name/name/student ID. Registration until Sunday, December 9, 2018 at 8 pm. A confirmation of your registration will not be sent.
Grades have been published in ILIAS (grades will be made available in Campus by the examination office shortly).

25.10.2018

The exam B321J Consumer Behavior will take place on November 16, 2018 from 4.30 - 5.30 p.m. s.t. (in HS 22 Kupferbau). Exam registration period is now open in ILIAS for B321J Consumer Behavior until November 11, 2018 (8 p.m. s.t.).
Please register yourself in ILIAS for the exam.

25.10.2018

Exam Review - Grades B321I Consumption in a digital world and eBusiness (B421) Summer Term 2018
Exam review B321I Consumption in a digital world will take place on Wednesday, November 7, 2018 from 9.30 - 10.30 am (room 110, Nauklerstr. 47). Please register by email to: marketing[at]uni-tuebingen.de indicating your first name/name/student ID. Registration until Tuesday, November 6 , 2018 at 8 pm. A confirmation of your registration will not be sent.
Exam review B421 eBusiness will take place on Thursday, November 8, 2018 from 9 - 10 am (room 110, Nauklerstr. 47). Please register by email to: marketing[at]uni-tuebingen.de indicating your first name/name/student ID. Registration until Wednesday, November 7 , 2018 at 8 pm. A confirmation of your registration will not be sent.

18.10.2018

Exam Review - Grades Market Research (B320) Summer Term 2018
Exam review will take place on Wednesday, November 7, 2018 from 9.30 - 10.30 am (room 110, Nauklerstr. 47). Please register by email to: marketing[at]uni-tuebingen.de indicating your first name/name/student ID. Registration until Tuesday, November 6 , 2018 at 8 pm. A confirmation of your registration will not be sent.

23.08.2018

Paper accepted for publication in Journal of Marketing

A paper by Wiebke Keller, junior professor at the marketing department, has been accepted for publication in the Journal of Marketing. The paper titled "Price Promotions and Popular Events" is joint work with Barbara Deleersnyder (Tilburg Universiy) and Karen Gedenk (University of Hamburg).
The Journal of Marketing is one of the top journal in business research, ranked A+ according to Jourqual. Congratulations to Wiebke Keller!