Welcome to the Chair of Marketing


Paper accepted for publication in Journal of Marketing

A paper by Wiebke Keller, junior professor at the marketing department, has been accepted for publication in the Journal of Marketing. The paper titled "Price Promotions and Popular Events" is joint work with Barbara Deleersnyder (Tilburg Universiy) and Karen Gedenk (University of Hamburg).
The Journal of Marketing is one of the top journal in business research, ranked A+ according to Jourqual. Congratulations to Wiebke Keller!