Marketing

In addition to our regular Business Research Seminar series, the Chair of Marketing is organizing a series of various events on current and relevant issues in the field of marketing.

Business Research Seminars
Unless otherwise stated, all Business Research Seminars take place on Wednesday, 2.15 p.m. in Gebhard-Müller-Saal, Nauklerstr. 47.

Dates and Topics for the Business Research Seminar Summer Term 2019

May 8         Daniel Saavedra (PhD)
Assistant Professor of Accounting (UCLA Anderson School of Management, California)
"How Do Debt Contracts Allocate Control Over Unforeseen Investment Decisions?"

May 15        Ana-Maria Fuertes (PhD) - Beginning at 1 p.m.
Professor of Finance and Econometrics (Cass Business School, University of London)
"Hazard Fear, Information Search Behaviour, and Commodity Futures Risk Premia"

May 22        Dr. Andreas Walter
Professor of Financial Services (Justus-Liebig-University Giessen)
"Does the disclosure of fund manager activeness impact investor behavior? Evidence from a natural experiment"
    
May 29        Dr. Jan Hendrik Fisch

Professor of International Business (Vienna University of Economics and Business (WU Wien)
"Don’t Let a Lucky Streak Define Your International Business - The Impact of Prior Success on Risk-taking in Foreign Direct Investment"

June 5        Dr. Mark Heitmann
Professor of Marketing & Customer Insight (University of Hamburg)
"The Power of Brand Selfies in Consumer-Generated Brand Images"
  
June 26        Andrew Smith (PhD)

Professor of Consumer Behaviour (Nottingham University Business School)
"The Impact of Analytics on Consumer Decision Making"
Room Change: Seminar Room 225 Neue Aula!

    
July 3        Dr. Martin Thomas Hibbeln

Professor of Finance (University of Duisburg-Essen)
Topic tba

July 10        Frank Germann (PhD)
Assistant Professor of Marketing (Mendoza College of Business, Notre Dame, Indiana)
Topic tba