Marketing

Teaching

Registration Details: Please check the course descriptions!

Bachelor

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B220 Marketing 2nd Year German 6   Winter 19/20
B320 Market Research 2nd Year English 9   Summer 20
B321D Recent Developments in Pricing 2nd Year English 6 limited to 24

Winter 19/20

B321K International Marketing 2nd Year English 6 limited to 150 Winter 19/20
B321L Crisis Management 2nd Year English 6 limited to 30 Winter 19/20
B322a Bachelorarbeit in Marketing 3rd Year German 12 limited to 12

Winter 19/20
Summer 20

B322b Bachelorarbeit in Marketing  3rd Year German 12 limited to 12

Summer 20

SQ700 Projektmanagement (with itdesign GmbH) 2nd Year German 3 limited to 20 Summer 20
SQ720 Case Study Competition (with Accenture GmbH) 2nd Year German 6  

Winter 19/20

ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30

Winter 19/20
Summer 20

ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30

Winter 19/20
Summer 20

 

Master

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B420 Marketing-Mix Management 1st Year English 9   Winter 19/20
B421 eBusiness 1st Year English 6   Summer 19

DS400 Data Science Project Management

1st Year English 9 limited to 28 Winter 19/20
DS404 Data Science with Python 1st Year Deutsch 6 limited to 28 Winter 19/20
DS405 Machine Learning Applications in Business and Economics 1st Year English 6 limited to 28 Winter 19/20
B520 Research Seminar on Marketing 1st Year English 9 limited to 12 Summer 20
ZB524 Kolloquium zur Betreuung von Masterarbeiten 1st Year German 0    
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Winter 19/20
Summer 20
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Winter 19/20
Summer 20