Marketing

Teaching

Registration Details: Please check the course descriptions!

Bachelor

Course Number/Title Appropriate for Language ECTS Remarks Offered in
B220 Marketing 2nd Year German 6   Winter 23/24
B320 Market Research 2nd Year English 9   Summer 24
B321E Angewandte Marketingmodelle 2nd Year German 6

20 Teilnehmer

Summer 24
B321B Brand Management (Prof. Dr. Oliver Schnittka) 2nd Year English 6

limited to 90

Summer 24
B321D Recent Developments in Pricing 2nd Year English 6 limited to 25

Summer 24?

B321J Consumer Behavior 2nd Year English 6   Summer 24
S317 Data Science Laboratory with Python 2nd Year English 6 limited to 25 Summer 24
B321K International Marketing (Prof. Dr. Kristina Klein) 2nd Year English 6

limited to 100

Winter 23/24
B322a Bachelorarbeit in Marketing 3rd Year German 12

limited to 12

Summer 24
Winter 23/24

B322b Bachelorarbeit in Marketing 3rd Year German 12 limited to 12

Summer 24

SQ700 Projektmanagement (with itdesign GmbH) 1st Year German 3

limited to 20

Summer 24
SQ721 Verhandlungstraining 1st Year German 3 limited to 16 Winter 23/24
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Summer 24
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Summer 24

 

Master

Course Number/Title Appropriate for Language ECTS Remarks Offered in
B420/B420Ex Marketing-Mix Management 1st Year English 9   Winter 23/24
B421 eBusiness 1st Year English 6   Summer 24

DS400 Data Science Project Management

1st Year English 9 limited to 28 Winter 23/24
DS405 Machine Learning Applications in Business and Economics 1st Year English 6 limited to 28 Winter 23/24
DS405B Practical Deep Learning for Language Processing 1st Year English 6 limited to 28 Winter 23/24
DS405B Practical Deep Learning with Visual Data 1st Year English 6 limited to 24 Summer 24
B425A Price and Promotion Management 1st Year English 6 limited to 20 Summer 24
B425B Advanced Market Research 1st Year English 6 limited to 20 Winter 23/24
B426 Marketing und Entrepreneurship - Einführung in die interdisziplinäre Forschung 1st Year German 9 limited to 12 Winter 23/24
B426 Inter-, Trans- und Crossdisziplinarität in der wirtschaftswissenschaftlichen Forschung 1st Year German 6 limited to 12 Summer 24

B520 Research Seminar on Marketing

1st Year

English

9

limited to 12

Summer 24
Winter 2023/24

ZB524 Kolloquium zur Betreuung von Masterarbeiten 1st Year German 0   Summer 24
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Summer 24
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Summer 24