Marketing

Teaching

Bachelor

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B220 Marketing 2nd Year German 6   Winter 18/19
B320 Market Research 2nd Year English 9   Summer 19
B321B Brand Management 2nd Year English 6/9* limited to 160

Winter 18/19

B321I Consumption in a digital world 2nd Year English 6 limited to 80 Summer 19
B321K Operations Management 2nd Year English 6 limited to 150 Summer 19
B321D Recent Developments in Pricing 2nd Year English 6 limited to 24

Winter 19/20

B322a Bachelorarbeit in Marketing 3rd Year German 12 limited to 12

Summer 19

Winter 19/20

B322b Bachelorarbeit in Marketing  3rd Year German 12 limited to 12

Summer 19

B321H Einzelhandel im Wandel 2nd Year German 6 limited to 20

Winter 18/19

B321J Consumer Behavior 2nd Year English 6 limited to 140 Summer Term 19
SQ700 Projektmanagement (with itdesign GmbH) 2nd Year German 3 limited to 20 Summer 19
SQ 720 Case Study Competition (with Accenture GmbH) 2nd Year German 6  

Winter 19/20

ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30

Summer 19

Winter 19/20

ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30

Summer 19

Winter 19/20

 

Master

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B420 Marketing-Mix Management 1st Year English 9   Winter 19/20
B421 eBusiness 1st Year English 6   Summer 19
B425 Price and Promotion Management 1st Year English 6 limited to 28 not in Winter Term 19/20

B425B Data Science Project Management

2nd Year English 6 limited to 28 Winter 19/20
B520 Research Seminar on Marketing 1st Year English 9 limited to 12 Summer 19
ZB524 Kolloquium zur Betreuung von Masterarbeiten 1st Year German 0    
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Summer 19
Winter 19/20
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Summer 19
Winter 19/20