B321I Consumption in a digital world
Lecturer: | Shobhit Eusebius (PhD Research Student, University of Otago, New Zealand) |
| Course description: | B321I |
| Language: | English |
| Recommended for this semester or higher: | 5 |
| ECTS-Credits: | 6 |
| Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
| Prerequisite for: | --- |
| Prerequisites: | Marketing B220 (101) is recommended. Submission of an assignment is a compulsory requirement to be eligible for the exam, more details in the first lecture. |
| Limited attendance: | 80 |
| Course Type: | Lecture (2 weekly lecture hours) |
| Date: | Block Course: Thursday, May 16, 2019 from 12 c.t. a.m. - 7.30 p.m. - HS 9 Neue Aula Friday, May 17, 2019 from 9 c.t. a.m. - 6 p.m. - HS 9 Neue Aula Saturday, May 18, 2019 from 9 c.t. a.m. - 6 p.m. - HS 23 Kupferbau Modification: Friday, July 12, 2019 from 12 c.t. p.m. - 4 p.m. in HS 22 Kupferbau instead of HS 9 Neue Aula (9 c.t. a.m. - 6 p.m.) |
| Registration: | Limited to 80 participants. Registration will be on a first-come-first served basis, and will open on Thursday, May 2, 2019 at 9 a.m. on ILIAS. 10 places are reserved for exchange students. |
| Downloads: | in ILIAS |
| Method of Assessment: | Written Exam (60 minutes) |
| Content: | The course covers the impact of digitization on the psychological, social, and cultural elements of consumer behaviour. |
| Classification: | Students will learn to define and describe the key psychological, social, and cultural elements of consumer behavior, and the impact of digitisation on these elements. |
| Literature: | Solomon, M. R. (2018). Consumer behavior: Buying, having, and being. Boston: Pearson. |