B321J Consumer Behavior
| Lecturer: | Prof. Dr. Stefan Mayer |
| Course description: | B321J |
| Language: | English |
| Recommended for this semester or higher: | 5 |
| ECTS-Credits: | 6 |
| Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
| Prerequisite for: | --- |
| Prerequisites: | --- |
| Limited attendance: | 140 |
| Course Type: | Lecture and Tutorial (3 weekly lecture hours) |
| Date: | Lecture: |
| Registration: | Limited to 140 participants. Registration is on a first-come, first-served basis, and will open on Monday, April 1, 2019 at 9 a.m. on ILIAS. 10 places are reserved for exchange students. Please join the course Consumer Behavior on ILIAS, in order for us to plan the course appropriately. |
| Downloads: | in ILIAS |
| Method of Assessment: | Written Exam (60 minutes) |
| Content: | Students will acquire knowledge from relevant literature on consumer behavior.They will become familiar with important concepts on consumer preference formation, decision making, consumer psychology, and the relevant research methodology. |
| Classification: | 1. Consumer behavior 2. Data collection 3. Experiments |
| Literature: |
- Hoyer, Wayne D., MacInnis, Deborah J., Pieters, Rik (2013), Consumer Behavior (6th ed.). Mason, OH: South Western. - Wänke, Michaela (2009), Social Psychology of Consumer Behavior. New York: Psychology Press. - Haugtvedt, Curtis P., Herr, Paul. M., Kardes, Frank R. (2008), Handbook of Consumer Psychology. New York: Lawrence Erlbaum. Further literature will be announced in the lecture. |