B320 Market Research

Lecturer:	Prof. Dr. Dominik Papies
Course description:	B320
Language:	English
Recommended for this semester or higher:	4
ECTS-Credits:	9
Course can be taken as part of following programs/modules:	International Economics International Business Administration Economics and Business Administration
Prerequisite for:	---
Prerequisites:	---
Course Type:	Lecture (2 weekly lecture hours), Tutorial (2 weekly lecture hours)
Date:	Lecture - Online at the beginning of the semester: on Thursdays from noon (12) c.t. - 2 pm - (beginning April 23, 2020) - (online - not HS 23) Tutorials - Online at the beginning of the semester: on Tuesdays from 10 am c.t. - 12 am (HS 05) on Tuesdays from 2 pm c.t. - 4 pm (PC lab, Nauklerstr. 47 ground floor) on Wednesdays from 10 c.t. - noon (12) pm (PC lab, Nauklerstr. 47 ground floor) Students without own laptop have priority on Tuesday afternoon and Wednesdays. As no computers are available on Tuesdays from 10 c.t. - noon (12 pm) (HS 05), students have to bring their own laptop. All tutorials start on April 28, 2020. All tutorials have the same content. Only the visit of one tutorial is compulsory.
Registration:	Registration via ILIAS.
Downloads:	ILIAS
Method of Assessment:	Written Exam (60 minutes), two ungraded assignments required for admission Exam timetables will be posted on the examination website. Regular / Additional date: Please check the link above.
Content:	Students know how to conduct their own market research project, under which circumstances which data collection method is appropriate, and which method of data analysis is optimal in which situation. Students will also be aware of how to apply the knowledge they acquire in lecture and practice course to marketing research case studies. In the tutorials, students learn to use and apply R.
Objectives:	1. Data collection 2. Data Visualization 3. Data Analysis
Literature:	Field, A., & Miles, J. (2012). Discovering Statistics Using R. London; Thousand Oaks, Calif: Sage Publications Ltd.