B321J Consumer Behavior

Lecturer:	Prof. Dr. Stefan Mayer
Course description:	B321J
Language:	English
Recommended for this semester or higher:	5
ECTS-Credits:	6
Course can be taken as part of following programs/modules:	International Economics International Business Administration Economics and Business Administration
Prerequisite for:	---
Prerequisites:	---
Limited attendance:	---
Course Type:	Lecture and Tutorial (3 weekly lecture hours)
Date:	Lecture: ONLINE COURSE - Details follow in ILIAS on Tuesdays from 2 pm c.t. - 6 pm (Beginning April 21, 2020)
Registration:	Please join the course Consumer Behavior on ILIAS, in order for us to plan the course appropriately.
Downloads:	in ILIAS
Method of Assessment:	Written Exam (60 minutes) Regular date: Additional date: More information can be found on the website of the Examinations Office.
Content:	Students will acquire knowledge from relevant literature on consumer behavior. They will become familiar with important concepts on consumer preference formation, decision making, consumer psychology, and the relevant research methodology.
Objectives:	1. Consumer behavior 2. Data collection 3. Experiments
Literature:	- Hoyer, Wayne D., MacInnis, Deborah J., Pieters, Rik (2013), Consumer Behavior (6th ed.). Mason, OH: South Western. - Wänke, Michaela (2009), Social Psychology of Consumer Behavior. New York: Psychology Press. - Haugtvedt, Curtis P., Herr, Paul. M., Kardes, Frank R. (2008), Handbook of Consumer Psychology. New York: Lawrence Erlbaum. Further literature will be announced in the lecture.