Research Seminar on Marketing (B520) Master Seminar
Lecturer: | Jun.-Prof. Dr. Wiebke Keller |
Course description: | B520 |
Language: | English |
Recommended for this semester or higher: | 1 |
ECTS-Credits: | 9 |
Course can be taken as part of following programs/modules: | Economics and Finance European Management General Management International Business International Economics Economics |
Prerequisite for: | --- |
Prerequisites: | --- |
Limited attendance: | 12 |
Course Type: | Seminar |
Date: | Friday, 8 April 2016, 2 pm - 7 pm s.t.: Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing" - room E05, Mohlstr. 36 |
Registration: | Registration period (online in ILIAS) from 1 February 2016 - 14 March 2016 (from 11 am). In case places become available after the official deadline, waiting-list candidates can be moved up. Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places. |
Downloads: | --- |
Method of Assessment: | Presentation, Term Paper, Oral Participation |
Content: | Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here. |
Classification: | Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class. |
Literature: | to be announced |