Marketing

Research Seminar on Marketing (B520) Master Seminar

Lecturer:Jun.-Prof. Dr. Wiebke Keller
Course description:

B520

Language:English
Recommended for this semester or higher:1
ECTS-Credits:9
Course can be taken as part of following programs/modules:Economics and Finance
European Management
General Management
International Business
International Economics
Economics
Prerequisite for:

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Prerequisites:---
Limited attendance:12
Course Type:Seminar
Date:

Friday, 8 April 2016, 2 pm - 7 pm s.t.: Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing" - room E05, Mohlstr. 36
Friday, 22 April 2016, 2 pm - 6 pm s.t.: Introduction to data analysis
PC Labor, Nauklerstr. 47
Friday, 17 June 2016, 12 noon s.t.: Delivery of the seminar thesis - Secretariat Chair of Marketing
Wednesday, 29 June 2016, 8 am - noon s.t.: Workshop "Presentation Skills" (Part 1) and Case Study Announcement - room Medienraum (ground floor), Nauklerstr. 47
Thursday, 30 June 2016, 10 am - 2 pm: Feedback Session (Nauklerstr. 47)
Friday, 1 July 2016, 8 am - noon s.t.: Workshop "Presentation Skills" (Part 2) - room E05, Mohlstr. 36
Monday, 11 July 2016, Seminar (all day), room Medienraum (ground floor), Nauklerstr. 47/time tba
Tuesday, 12 July 2016, Seminar (all day), room Medienraum (ground floor), Nauklerstr. 47/time tba
The participation in all dates is mandatory. Please take this into account.

Registration:Registration period (online in ILIAS) from 1 February 2016 - 14 March 2016 (from 11 am). In case places become available after the official deadline, waiting-list candidates can be moved up.
Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places.
Downloads:---
Method of Assessment:Presentation, Term Paper, Oral Participation
Content:Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Classification:Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature:to be announced