B321I Consumption in a digital world
Lecturer: | Shobhit Eusebius, PhD |
| Course description: | B321I |
| Language: | English |
| Recommended for this semester or higher: | 5 |
| ECTS-Credits: | 6 |
| Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
| Prerequisite for: | --- |
| Prerequisites: | Marketing B220 (101) is recommended. Submission of an assignment is a compulsory requirement to be eligible for the exam, more details in the first lecture. |
| Limited attendance: | 80 |
| Course Type: | Lecture (2 weekly lecture hours - block course) |
| Date: | Block Course: ONLINE COURSE - Details follow in ILIAS Thursday, May 7, 2020 - ONLINE Friday, May 8, 2020 - ONLINE Friday, June 19, 2020 - ONLINE Details available in ILIAS. |
| Registration: | Limited to 80 participants. Registration will open on Wednesday, April 1, 2020 on ILIAS - end of registration time: April 26, 2020 (23:55 pm). If the number of applications exceeds the number of places available, we unfortunately will not be able to accept all of the applicants. In this case, a random selection will be made from all the applications received. (10 places are reserved for exchange students). Link is announced here. Admitted students will receive an email after the registration period. |
| Downloads: | in ILIAS |
| Method of Assessment: | Written Exam (60 minutes) |
| Content: | The course covers the impact of digitization on the psychological, social, and cultural elements of consumer behaviour. |
| Objectives: | Students will learn to define and describe the key psychological, social, and cultural elements of consumer behavior, and the impact of digitisation on these elements. |
| Literature: | Solomon, M. R. (2018). Consumer behavior: Buying, having, and being. Boston: Pearson. |