Prof. Dr. Kristina Klein (Universität Bremen)
|Recommended for this semester or higher:||5|
|Course can be taken as part of following programs/modules:||International Economics |
International Business Administration
Economics and Business Administration
|Prerequisite for:|| |
|Course Type:||Lecture (3 weekly lecture hours)|
Online Block Course:
November 6, 2020: Kick-Off from 10am - 11.30am s.t.
November 20, 2020: Part 1 & 2 from 10am - 1pm s.t.
December 4, 2020: Part 3 from 10am - 1pm s.t.
January 8, 2021: Part 4 &5 from 10am - 1pm s.t.
January 22, 2021: Part 6&7 from 10am - 1pm s.t.
February 5, 2021: Final presentations from 10am - 2pm s.t.Please see below for registration details.
Limited to 100 participants. Registration will open on Monday, October 19, 2020 on ILIAS - end of registration time: Sunday, November 1, 2020 (23:55pm). If the number of applications exceeds the number of places available, we unfortunately will not be able to accept all of the applicants. In this case, a random selection will be made from all the applications received. Registration link is announced here. (10 places are reserved for our incoming students who have not yet received their ILIAS-Login. Please write an email to marketing, this is on a first come, first served basis). @uni-tuebingen.de
|Method of Assessment:||Written exam (60 Minutes), or oral examination, or assignments or presentation or online assessment |
Examination Timetable will be available on the website of the examination office.Please be aware that the registration for the examination (FINAL PRESENTATIONS) of B321K International Marketing on Friday 5th February 2021 must be made via the examination office/Alma. The registration deadline is Friday 29th January 2021 (including).
This course covers relevant aspects of international and global marketing.
1. Motives of internationalization
2. Choice of international markets and market entry strategies
7. International marketing mix decisions: Communication