|Lecturer:||Jun.-Prof. Dr. Wiebke Keller|
|Course description:|| |
B425 block form
|Recommended for this semester or higher:||1|
|Course can be taken as part of following programs/modules:||Economics and Finance |
|Prerequisite for:|| |
|Course Type:||Lecture (2 weekly lecture hours)|
Block Course (Online):
A part of the online teaching will be asynchronous, the rest will be taught synchronously on the days indicated.
Limited to 20 participants - Please register in ILIAS. Registration will open on Monday, October 26 on ILIAS - end of registration time: Sunday, November 15, 2020 (23:55pm).
If the number of applications exceeds the number of places available, we unfortunately will not be able to accept all of the applicants. In this case, a random selection will be made from all the applications received.
|Method of Assessment:||Written exam (60 Minutes), or oral examination, or assignments or presentation or online assessment. |
Examination Timetable will be available on the website of the examination office.
|Content:||This course provides an overview of tactical and strategic price management as well as promotional actions. The students will learn to identify appropriate price and promotional strategies given specific circumstances.|
van Heerde, H.J., Leeflang, P.S.H. & Wittink, D.R., How Promotions Work: SCAN*PRO-Based Evolutionary Model Building, Schmalenbach Business Review, Vol. 54 (2002), pp. 198-220.