| Lecturer: | Prof. Dr. Stefan Mayer |
| Course code: | B322a |
| Language: | English |
| Recommended for this semester or higher: | 5 |
| ECTS-credits: | 12 |
| Course can be taken as part of following programs/modules: | See alma |
| Prerequisites: | --- |
| Limited attendance: | 12 |
| Course type: | Seminar |
| Dates: | See Downloads below |
| Registration: | By October 5 via alma The order of registration does not affect the allocation of places.
Please also send us your current transcript of records as a PDF file via e-mail to marketingspam prevention@uni-tuebingen.de. In addition, please complete the survey conducted by the Examination Office. |
| Method of assessment: | Term paper, presentation |
| Content: | This seminar explores selected aspects of marketing in depth through the writing of a bachelor's thesis. Analytical and argumentative skills are also trained. For more information, see Downloads below. |
| Objectives: | The aim of the seminar is to write and present a bachelor's thesis on selected topics in marketing. Students can use the basic knowledge they have acquired so far to work on specific aspects of marketing in detail and generate implications for research and management. Training in analytical and argumentative skills. |
| Literature: | See Downloads below |
| Downloads: | Details |
| ILIAS: | Link |
