Doctoral Student

David Gremminger, M.Sc.

Faculty of Economics and Social Sciences
Chair of Marketing, 1st floor, room 111
Nauklerstr. 47, 72074 Tübingen
 +49 7071 29-78188

Office Hours
On appointment by phone or via email.




  • Supervision of Bachelor and Master Theses
  • Tutorial Market Research
  • Tutorial Marketing-Mix Management

Research Interests

  • (Social) media attention to corporate activity  
  • Interplay between corporate tax avoidance and social (ir-)responsibility
  • Extracting information from textual data using state-of-the-art machine learning methods

Conference presentations (peer-reviewed)

  • Gremminger, D. & Papies, D. (2021, May). Do consumers and investors care about corporate tax avoidance? Understanding the role of (social) media. European Marketing Academy (EMAC) Conference, Madrid, Spain.