Welcome to the Chair of Marketing

Anmeldung zur Bachelorarbeit B322a SoSe 2023 (B322a) / Registration Master Seminar (B520) Summer Term 2023

Die Anmeldung zur Bachelorarbeit im Marketing (B322a) ist ab heute bis 26.03.2023 (23:55 s.t.) über ILIAS möglich. Für die Bachelorarbeit im Marketing ist eine Anmeldung auch dann erforderlich, wenn Ihnen bereits vom Prüfungsamt ein Platz am Lehrstuhl für Marketing zugewiesen wurde. Sollten Sie über die Warteliste in die Teilnahmeliste der Veranstaltung nachrücken, werden wir Sie ebenfalls in KW 13 informieren. Bei Studierenden, die keinen Platz zugewiesen bekommen haben, wird nach Möglichkeit versucht, sie nachträglich zuzulassen. Ein Rücktritt von der Veranstaltung ist bis zu dem Kick-off-Termin möglich. Weitere Informationen finden Sie hier.


Registration for the Master Seminar (B520) is open from today till Sunday, March 26, 2023 (23:55 s.t.) via ILIAS (Upload official transcript). The link can be found here. Please click here to find an outline of the seminar. If the number of students who apply, exceeds the number of available places (12), then some places are allocated according to quality, some by drawing lots.

Anmeldung B322b und ZB524 (Frau PD Dr. Adrienne Cansier)

Bitte beachten Sie den frühen Anmeldeschluss beim Bachelorseminar B322b!
Ab heute können Sie sich für die Bachelor-/Masterarbeiten anmelden, die von Frau PD Dr. Adrienne Cansier im Sommersemester 2023 betreut werden. Diese werden zusätzlich zu den vom Lehrstuhl betreuten Abschlussarbeiten angeboten. Weitere Informationen finden Sie unter folgenden Links:
Bachelorarbeiten (B322b) Anmeldeschluss: 03.02.2023
Masterarbeiten (ZB524) Anmeldeschluss: 24.02.2023

New publication in International Journal of Research in Marketing

The article „Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters“ is accepted for publication in the International Journal of Research in Marketing. The article is joint work by Wiebke I.Y. Keller and Kai Widdecke, Karen Gedenk and Barbara Deleersnyder. The International Journal of Research in Marketing has a 5-year impact factor of 8.047 and is an A-ranked journal (VHB JOURQUAL).

Auch die Big Shots der BWL sollten Open Science vorleben - Open Science Future

Stefan Mayer über seine Open-Science-Erfahrungen. Hier geht es zum Interview.

Is there a gender gap in academic publishing in Marketing?
New publication in Marketing Letters

In a comment on Galak and Kahn (2021), a new publication by Wiebke Keller, Franziska Müller, Malik Stromberg, and Dominik Papies sheds light on this question. The paper analyzes more than 90,000 publications from the last 20 years across more than 100 journals in Business and Management. The findings suggest the presence of a gender gap, in particular in the top-tier journals. More details in the paper, which is open access. The paper is based on a Data Science Project, which is part of the school's M.Sc. Data Science in Business and Economics.

Update Curriculum Change / Studienplanänderung

Curriculum Change Price and Promotion Management/ Advanced Market Research - new module Data Science in Marketing from the winter term 2021/22 onwards

Dear students,
we offer the course Advanced Market Research for the first time in summer term 2021. The prerequisite for attending this course is that you have not previously taken Price and Promotion Management. (This only applies to the upcoming summer term 2021, after that it is possible to take both courses).
In winter term 2021/22, the course Marketing-Mix Management will be offered and in summer term 2022, the courses eBusiness and Price and Promotion Management. Very good R programming skills are required to attend the course Price and Promotion Management (from summer term 2022 onwards). This knowledge can be acquired through the courses Advanced Market Research, Data Science Project Management or self-study. The course Advanced Market Research will be offered again in winter term 2022/23 and will be included in the new module "Data Science in Marketing" from winter term 2022/23 onwards. 

Studienplanänderung Price and Promotion Management/ Advanced Market Research - neues Modul Data Science in Marketing ab WS 2021/22

Liebe Studierende,
wir bieten im SoSe 2021 erstmalig die Veranstaltung Advanced Market Research an. Voraussetzung für einen Besuch dieser Veranstaltung ist, dass Sie im Vorfeld nicht Price and Promotion Management belegt haben. (Dies gilt nur für das kommende Sommersemester, danach ist das Belegen beider Veranstaltungen möglich).
Im WS 2021/22 wird die Veranstaltung Marketing-Mix Management angeboten. Im SoSe 2022 die Veranstaltungen eBusiness und Price and Promotion Management. Für den Besuch der Veranstaltung Price and Promotion Management (ab SoSe 2022) sind sehr gute Programmierkenntnisse in R erforderlich. Diese können durch die Veranstaltungen Advanced Market Research, Data Science Project Management oder das Selbststudium erlernt werden. Die Veranstaltung Advanced Market Research wird wieder im WS 2022/23 angeboten und ab dem WS 21/22 in dem neuen Modul "Data Science in Marketing" enthalten sein.

New publication in Journal of Marketing Research

The paper "Free Shipping and Product Returns" has been published in the Journal of Marketing Research. The article is joint work by Edlira Shehu, Dominik Papies, and Scott Neslin. The Journal of Marketing Research is one of the field's top journals, rated A+ in the German Jourqual ranking and part of the Financial Times journal list. A pdf is available here.

New publication in the Journal of Operations Management available as Open Access

The article "The role of operational expenditures and misalignments in fundraising for international humanitarian aid" is now published in the Journal of Operations Management and available as open access. The article is joint work by Dominik Papies and Laura Turrini, Maria Besiou, and Jörn Meissner. The Journal of Operations Management (5-year impact factor 10.161) is the leading journal in operations management and one of the top management journals, and it is featured in the Financial Times journal list.

Article available as open access

The article "International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy" by Nils Wlömert and Dominik Papies, published in the International Journal of Research in Marketing, is now available as open access. The article is part of a special issue, and the entire issue is open access, supported by Groningen Digital Business Centre (GDBC) at the University of Groningen.

New publication in the Journal of the Academy of Marketing Science

The article "Cross-Price Elasticities and Their Determinants: A Meta-Analysis and New Empirical Generalizations", co-authored by Johannes Auer and Dominik Papies, has been accepted for publication in the Journal of the Academy of Marketing Science. The journal is one of the premier journal in marketing research, and is featured in the Financial Times journal list. The article is available here.

© Universität Tübingen


Dr. Dominik Papies
Professor of Marketing

Nauklerstr. 47
1st floor, room 111
 +49 7071 29-78202

Program Coordinator:

Office Hours
on the time being, we have no general office opening hours. All counselling appointments are via video call. If you would like to make a Zoom appointment, please email marketingspam 

Team Assistant
Monika Burkhardt

 +49 7071 29-78202

Upcoming Events

Business Research Seminar 
February 1, 2023 +++starts at 2:00 p.m. (CEST) via Zoom+++
Dr. (Thomas) TLPR Peeters, Associate Professor, Department of Applied Economics of the Erasmus School of Economics (ESE), (Erasmus University Rotterdam)