B320 Market Research
Lecturer: | Prof. Dr. Dominik Papies |
| Course description: | B320 |
| Language: | English |
| Recommended for this semester or higher: | 4 |
| ECTS-Credits: | 9 |
| Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
| Prerequisite for: | --- |
| Prerequisites: | --- |
| Course Type: | Lecture (2 weekly lecture hours), Tutorial (2 weekly lecture hours) |
| Date: | Online Live Sessions: Synchronous online tutorials: on Tuesdays from 2pm c.t. - 4pm on Wednesday from 10am c.t. - 12 (noon) |
| Registration: | Registration in Alma/ILIAS |
| Downloads: | ILIAS |
| Method of Assessment: | Written Exam (60 minutes), two ungraded assignments required for admission Exam timetables will be posted on the examination website. |
| Content: | Students know how to conduct their own market research project, under which circumstances which data collection method is appropriate, and which method of data analysis is optimal in which situation. Students will also be aware of how to apply the knowledge they acquire in lecture and practice course to marketing research case studies. In the tutorials, students learn to use and apply R. |
| Objectives: | 1. Data collection |
| Literature: | Field, A., & Miles, J. (2012). Discovering Statistics Using R. London; Thousand Oaks, Calif: Sage Publications Ltd. |