B421 eBusiness
Lecturer: | Prof. Dr. Dominik Papies |
Course description: | B421 |
Language: | English |
Recommended for this semester or higher: | 1 |
ECTS-Credits: | 6 |
Course can be taken as part of following programs/modules: | Economics and Finance European Management General Management International Business International Economics Economics Management and Economics |
Prerequisite for: | --- |
Prerequisites: | --- |
Course Type: | Lecture (2 weekly lecture hours - block course) |
Date: | All lecture material for B421 will be available as pre-recorded videos. New videos will be published every week. 5 Live Sessions (Zoom) will complement the videos. April 22; May 20; June 24; July 8; July 22 from 11am s.t. - noon |
Registration: | Registration via Alma |
Downloads: | ILIAS |
Method of Assessment: | Written exam, or oral examination, or assignments or presentation or online assessment. More information can be found on the website of the Examinations Office. |
Content: | Content of the lecture is the analysis of specific market conditions on electronic marketplaces (e.g. lower search costs, information asymmetry, lower marginal cost). |
Objectives: | Students understand the relevance of digitization, e-commerce, and other online activities. Students will have an understanding how digitization has changed the marketplace, and how marketing instruments can be applied successful in the online domain. |
Literature: | Brynjolfsson, E. & Smith, M.D. (2000): Frictionless Commerce? A Comparison of Internet and Conventional Retailers. Management Science, 46 (4), P. 563-585. Granados, N., Gupta, A., Kauffman, R.J. (2011): Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry. Information Systems Research, 23 (1), P. 164-181. |