B321J Consumer Behavior
| Lecturer: | Prof. Dr. Stefan Mayer |
| Course description: | B321J |
| Language: | English |
| Recommended for this semester or higher: | 5 |
| ECTS-Credits: | 6 |
| Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
| Prerequisite for: | --- |
| Prerequisites: | --- |
| Limited attendance: | --- |
| Course Type: | Lecture and Tutorial (3 weekly lecture hours) |
| Date: | Lecture (Block Course): Tuesday, May 30, 2023 Wednesday May 31, 2023 Thursday, June 1, 2023 Friday, June 2, 2023 From 8am - 5pm c.t. every day - Hörsaal 001 (OSA-Keplerstr. 2) Exam is scheduled to take place on Monday, June 12, 2023 from 2 - 3pm s.t. |
| Registration: | Please join the course Consumer Behavior in ILIAS, in order for us to plan the course appropriately. Course will be taught in English and not in German as stated in Alma. |
| Downloads: | in ILIAS |
| Method of Assessment: | Written exam, or oral examination, or assignments or presentation or online assessment |
| Content: | Students will acquire knowledge from relevant literature on consumer behavior. They will become familiar with important concepts on consumer preference formation, decision making, consumer psychology, and the relevant research methodology. |
| Objectives: | 1. Consumer behavior 2. Data collection 3. Experiments |
| Literature: |
- Hoyer, Wayne D., MacInnis, Deborah J., Pieters, Rik (2013), Consumer Behavior (6th ed.). Mason, OH: South Western. - Wänke, Michaela (2009), Social Psychology of Consumer Behavior. New York: Psychology Press. - Haugtvedt, Curtis P., Herr, Paul. M., Kardes, Frank R. (2008), Handbook of Consumer Psychology. New York: Lawrence Erlbaum. Further literature will be announced in the lecture. |