B290 Global Strategy
Content
This module will discuss challenges of strategic relevance to a company and responses to address those challenges from the perspective of a multinational company's top management.
Topics presented include:
- the industry-based view of strategy
- the resource-based view of strategy
- the institution-based view of strategy.
Key facts about the course
ECTS-Credits
6
Level
B.Sc.
Degree
Workload
60/120
class/self
Cycle
WS
generally
Course language
ENG
Duration of the module
1
term
Exam written
90
minutes
Maximum Student number
-
no formal limit
Objectives
In this module, students learn to identify and understand decisions of strategic relevance to a company on a global level. Students will learn to describe and evaluate a firm’s corporate strategy and on this basis develop solutions for strategic dilemmas in real-life case studies.
Registration
Registration period: Aug 1st - October 22nd, 2023
Please registrer for this course via ALMA
Course work
Group essay on a case study (mandatory!)
The group distribution will be announced on October 26th 2023.
The Information will be uploaded on ILIAS.
Course type
Lecture (2 SWS)
Practice course (2 SWS)
Literature
Peng, M.W. 2013. Global Strategic Management. 3rd International Edition, Cengage Learning, ISBN 1133953263.
Exam
Registration: necessary
Course can be taken as part of the following programs/modules:
International Economics
- Focus Module Elective Studies
International Business Administration
- Profile-Building Module
- Focus Module Elective Studies
Economics and Business Administration
- Profile-Building Module
- Focus Module Elective Studies
Minor in Business Administration
- Basic Module Communication and Information