Marketing

B520 Research Seminar on Marketing Master Seminar

Lecturer: Prof. Dr. Dominik Papies
Course description:

B520

Language: English
Recommended for this semester or higher: 1
ECTS-Credits: 9
Course can be taken as part of following programs/modules: For more information please refer to alma.
Prerequisite for:

---

Prerequisites: ---
Limited attendance: 12
Course Type: Seminar
Date:
  • October 12, 2023 9:00 a.m s.t. – 1:00 p.m. - VG 002, Wilhelmstr. 19
    Kick-off and topic assignment Workshop „Academic Writing” 
  • November 10, 2023 9:00 a.m. s.t. – 1:00 p.m. - ÜR 02 Alte Physik
    Workshop “Presentation Skills”
  • November 27, 2023 All day - SR 236 NA
    Research plan presentation
  • December 21, 2023 Term paper is due by noon (12 p.m. s.t.)
  • January 12, 2024 All day (dates will be coordinated individually)
    Feedback Session 
  • January 26, 2024
    (tentative, subject to 
    change)
    All day Seminar - SR 236 NA
     

The participation in all dates is mandatory. Please take this into account.

Registration:

Application deadline for the Master Seminar by October 11, 11a.m. s.t. in ILIAS. More detailed information can be found here (outline).

Downloads: ---
Method of Assessment: Presentation, Term Paper, Oral Participation
Content: Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Objectives: Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature: to be announced