Marketing

Credit Accreditation

Scope

As the Marketing and Data Science group we are responsible for accreditation of courses for the following areas:

  • All Bachelor programs: areas of advanced undergraduate studies (Schwerpunktbereiche)
  • Master program Data Science in Business and Economics
    • All courses

For other courses or programs please reach out to the respective chair.

Procedure


Before you begin your studies abroad

To determine whether your desired courses can be accredited, please contact Jakob Zgonc before starting your studies abroad.

As a general rule, only advanced Bachelor-level courses (from the 3rd year onward) or Master-level courses are eligible for accreditation. Introductory courses (analogous to “B220 Marketing” in the Bachelor and “B420 Marketing-Mix Management” in the Master’s program) cannot be recognized, regardless of the year of study.

To check whether your selected courses meet these requirements, please submit all information necessary for an assessment, including:

  • Information on your study program (degree program and current status)
  • Detailed course syllabus for each course, including
    • course contents and proof for marketing or data science focus
    • course level (at least third year Bachelor or Master, not introductory course)
    • work load, credits
    • examination/assessment type

We review each course individually based on its content. Therefore, please submit only the courses you actually intend to enroll in. Please note that only PDF files are accepted. General links to course descriptions or course catalogs cannot be considered. Course descriptions must be provided either in English or German.

General information regarding the recognition of academic achievements from abroad can be found on the pages of the Department of Business and Economics (2018-07Merkblatt_und_Learning_Agreement.pdf).

 

After you have completed your studies abroad

After your return, please submit the following documents to Jakob Zgonc for the final accreditation decision:

How to submitDocument

Printed original

“Laufzettel für Anerkennungen” (yellow form sheet, available at the Examination Office)
Digital document via e-mail (jakob.zgoncspam prevention@uni-tuebingen.de)Application form
Transcript of Records from the host university
Transcript of Records from the University of Tübingen

Syllabus for each completed course, including

  • Literature
  • Workload/credits
  • Type of examination
  • Proof that the course is advanced/at least at the 3rd-year level

Please create one PDF per course. We do not accept general links to course descriptions or course catalogs.

  

We are happy to forward your “Laufzettel” (yellow form sheet) to other chairs or the exmination office.

Contact