This module analyzes how firms develop and sustain a competitive advantage over time. It introduces frameworks and analytical tools for evaluating the effectiveness of firm strategy at a domestic and global level.

Topics include: external & internal analysis, strategic positioning, business models, market exit & entry, and international & corporate strategy.

This module discusses corporate strategy of modern multibusiness firms and presents empirical studies on how corporate scope decisions might create or destroy value. It analyzes how corporate transactions are used to restructure business portfolios, with a particular focus on understanding the role of mergers & acquisitions (M&As) and divestitures within a firm´s corporate strategy.

The formal guidelines for the preparation of final theses and seminar papers are outlined in this document.

The Chair of Strategy offers a bachelor thesis seminar in the winter term 2025/2026. Information about the seminar, including the list of topics, is provided in this document