B420ex Marketing-Mix Management for Exchange Students
Lecturer: | Prof. Dr. Dominik Papies |
Course description: | B420Ex |
Language: | English |
Recommended for this semester or higher: | 1 |
ECTS-Credits: | 6 |
Course can be taken as part of following programs/modules: | For more information please refer to alma. |
Prerequisite for: | --- |
Prerequisites: | --- |
Course Type: | Lecture & Tutorial |
Date: | Lecture: on Tuesdays from 8 a.m. c.t. - 10 a.m. - (Beginning October 15, 2024) - Hörsaal 05 (Neue Aula) |
Registration: | Registration in alma is not required. The course B420 Marketing-Mix Management Winter Term 2024/25 has been opened for incoming exchange students on Bachelor level (B420Ex). Please join the course "Marketing-Mix Management" B420 in ILIAS to download the course material (in October). Incoming and exchange students at the B.Sc. level must enroll in the 6 ECTS version and take the exam in January (exam date tba). Incoming and exchange students at the M.Sc. level can choose from 9 ECTS or 6 ECTS. Please note: If you enroll for 9 ECTS version (B420) you must take the exam at the beginning of February 2025 (or 2nd date late March / April). |
Downloads: | ILIAS (October) |
Method of Assessment: | Written exam, or oral examination, or assignments or presentation or online assessment. |
Content: | The focus of this class is on elaborating key concepts of marketing and its implementation in the marketing mix. In addition, the interaction between the elements of the marketing mix will be analyzed. Further, the class will cover aspects of the international implementation of the marketing mix. |
Objectives: | 1. Product management |
Literature: | (Selection): Homburg, C., Kuester, S. & Krohmer, H. (2009), Marketing Management: A Contemporary Perspective, Mcgraw-Hill Higher Education. |