B321L Crisis Management

Lecturer:	Adjunct Professor Dr. Rob Britton (Georgetown University)
Course description:	B321L
Language:	English
Recommended for this semester or higher:	5
ECTS-Credits:	6
Course can be taken as part of following programs/modules:	International Economics International Business Administration Economics and Business Administration
Prerequisite for:	---
Prerequisites:	---
Limited attendance:	30
Course Type:	Lecture (3 weekly lecture hours)
Date:	Block course: November 8, 2019 from 9 a.m. s.t. - 5.30 p.m. seminar room 0.04 Seminarraum 1 Nauklerstr. 35 November 9, 2019 from 9 a.m. s.t. - 5.30 p.m. seminar room 0.04 Seminarraum 1 Nauklerstr. 35 November 11, 2019 from 9 a.m. s.t. - 5.30 p.m. room 236 Neue Aula Because this is a compressed course and the final exam is on the last day, attendance is compulsory for all three days! Please see below for registration details.
Registration:	Limited to 30 participants. Registration open for all (no first-come, first-served): Registration will open on Wednesday, October 23, 2019 at 9 a.m. on ILIAS - end of registration time: Sunday, November 3, 2019 (23:55 p.m.). If the number of applications (limited to 30 participants) exceeds the number of places available, we unfortunately will not be able to accept all of the applicants. In this case, a random selection will be made from all the applications received. (10 places are reserved for exchange students - please send an email to marketing@uni-tuebingen.de).
Downloads:	in ILIAS
Method of Assessment:	Written Exam (60 minutes) Regular date: Additional date: Assessment would be 50% in-class projects and presentation, and 50% final exam Details will be announced in a welcome email for all participants.
Content:	Familiarize students with a broad range of crises and management responses, especially in global settings Build understanding and appreciation for the comprehensive 360º view of crisis management Develop understanding of best practices, with emphasis on practical strategies to mitigate impact
Objectives:	Students will learn basic principles of crisis management, best-practice strategies and tactics to effectively manage acute, serial, and chronic crises, and managerial and personal approaches to living with a workplace in crisis.
Literature:	Textbook: Griffin, Andrew, Crisis, Issues and Reputation Management (London: Kogan Page, 2014) Case Studies and Readings: Greyser, Stephen A., „Johnson & Johnson: The Tylenol Tragedy“ (Harvard Business School, 1982) Lu, Jiangyong, Zhigang Tao, and Claudia H. L. Woo, „Sanlu’s Melamine-Tainted Milk Crisis in China (University of Hong Kong, 2009) Rotemberg, Julio O., „BP’s Macondo: Spill and Response (Harvard Business School, 2012) Schwartz, Mark S., Wesley Cragg, and Michael W. Hoffman, „An Ethical Approach to Crisis Management“ (IESE Insight Magazine, 2012) Smith, N.Craig and Erin McCormick, „Volkswagen’s Emissions Scandal: How Could It Happen?“ (INSEAD, 2018) Teagarden, Mary B. and Andreas Schotter, „Blood Bananas: Chiquita in Colombia“ (Thunderbird School of Global Management, 2010) Turpin, Dominique, „McDonald’s Argentina (IMD, 2006) Wong, Gilbert, Millie Kwan, and Mary Ho, „Learning from "Bird Flu": How the Hong Kong Government Learnt to Deal with a Crisis”