B420 Marketing-Mix Management
Lecturer: | Prof. Dr. Dominik Papies |
Course description: | B420 |
Language: | English |
Recommended for this semester or higher: | 1 |
ECTS-Credits: | 9 |
Course can be taken as part of following programs/modules: | Data Science in Business and Economics Economics and Finance European Management General Management International Business International Economics Management & Economics |
Prerequisite for: | --- |
Prerequisites: | --- |
Course Type: | Lecture (3 weekly lecture hours), Tutorial (1 weekly lecture hours) |
Date: | Lecture: on Thursdays from 12 p.m. c.t. - 2 p.m. - (Beginning October 20, 2022) - Hörsaal 05 (Neue Aula) Thursday, October 20, 2022 from 4 p.m. c.t. - 6 p.m - Kick-Off Session, room102 Lothar-Meyer-Bau |
Registration: | Please join the course "Marketing-Mix Management" B420 in ILIAS in order for us to plan the course appropriately. Registration in Alma is not possible. |
Downloads: | ILIAS |
Method of Assessment: | Written exam, or oral examination, or assignments or presentation or online assessment. |
Content: | The focus of this class is on elaborating key concepts of marketing and its implementation in the marketing mix. In addition, the interaction between the elements of the marketing mix will be analyzed. Further, the class will cover aspects of the international implementation of the marketing mix. |
Objectives: | 1. Product management |
Literature: | (Selection): Homburg, C., Kuester, S. & Krohmer, H. (2009), Marketing Management: A Contemporary Perspective, Mcgraw-Hill Higher Education. |