Welcome to the Chair of Marketing
New Publication in Marketing Science
27.10.2023
Does the availability of music as user-generated content on platforms like YouTube help or hurt artists' revenue on other streaming services like Spotify? Dominik Papies and co-authors (Nils Wlömert, Michel Clement and Martin Spann) analyze this question based on a unique dataset of more than 600k songs. Of these, more than 350k became available overnight when YouTube and GEMA settled a longstanding legal fight. The analysis shows that older and less successful songs from niche genres benefit from the availability as user-generated content on YouTube. Only the minority of very successful hit-songs and new releases is hurt. The paper containing this analysis is now published Marketing Science, one of the premier journals in the field. The article is available here for free.
Contact
Dr. Dominik Papies
Professor of Marketing
Nauklerstr. 47
1st floor, room 111
+49 7071 29-78202
dominik.papies@uni-tuebingen.de
Program Coordinator:
Office Hours
on the time being, we have no general office opening hours. All counselling appointments are via video call. If you would like to make a Zoom appointment, please email marketing@uni-tuebingen.de
Team Assistant
Monika Burkhardt
+49 7071 29-78202
marketing@uni-tuebingen.de
Upcoming Events
Business Research Seminar Winter Term 2023/24
December, 20 Dr. Patricia Breuer, Assistant Professor of Accounting (Erasmus University Rotterdam)
Further details will be provided here.
