Does the availability of music as user-generated content on platforms like YouTube help or hurt artists' revenue on other streaming services like Spotify? Dominik Papies and co-authors (Nils Wlömert, Michel Clement and Martin Spann) analyze this question based on a unique dataset of more than 600k songs. Of these, more than 350k became available overnight when YouTube and GEMA settled a longstanding legal fight. The analysis shows that older and less successful songs from niche genres benefit from the availability as user-generated content on YouTube. Only the minority of very successful hit-songs and new releases is hurt. The paper containing this analysis is now published Marketing Science, one of the premier journals in the field. The article is available here for free.
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