Welcome to the Chair of Marketing

Anmeldung Bachelorseminar B322a SoSe 2022 - "Empirische Analysen im Marketing"

Die Anmeldung zur Bachelorarbeit im Marketing SoSe 2022 ist ab heute bis 03.04.2022 (23:55 Uhr s.t.) über ILIAS möglich. Für die Bachelorarbeit im Marketing ist eine Anmeldung auch dann erforderlich, wenn Ihnen bereits vom Prüfungsamt ein Platz am Lehrstuhl für Marketing zugewiesen wurde. Sollten Sie über die Warteliste in die Teilnahmeliste der Veranstaltung nachrücken, werden wir Sie ebenfalls in KW 14 informieren. Bei Studierenden, die keinen Platz zugewiesen bekommen haben, wird nach Möglichkeit versucht, sie nachträglich zuzulassen. Ein Rücktritt von der Veranstaltung ist bis zu dem Kick-off-Termin möglich. Weitere Informationen finden Sie hier.

Anmeldung B322b und ZB524 (Frau PD Dr. Adrienne Cansier)

Bitte beachten Sie den frühen Anmeldeschluss beim Bachelorseminar B322b!
Ab heute können Sie sich für die Bachelor-/Masterarbeiten anmelden, die von Frau PD Dr. Adrienne Cansier im Sommersemester 2022 betreut werden. Diese werden zusätzlich zu den vom Lehrstuhl betreuten Abschlussarbeiten (Informationen zum Bachelorseminar B322a werden in Kürze veröffentlicht) angeboten. Weitere Informationen finden Sie unter folgenden Links:
Bachelorarbeiten (B322b) Anmeldeschluss: 28.01.2022
Masterarbeiten (ZB524) Anmeldeschluss: 25.02.2022

Is there a gender gap in academic publishing in Marketing?
New publication in Marketing Letters

In a comment on Galak and Kahn (2021), a new publication by Wiebke Keller, Franziska Müller, Malik Stromberg, and Dominik Papies sheds light on this question. The paper analyzes more than 90,000 publications from the last 20 years across more than 100 journals in Business and Management. The findings suggest the presence of a gender gap, in particular in the top-tier journals. More details in the paper, which is open access. The paper is based on a Data Science Project, which is part of the school's M.Sc. Data Science in Business and Economics.

Prof. Papies on sabbatical

Prof. Dominik Papies will be on sabbatical in winter term 2021/2022 and summer term 2022.
In winter term, his lecture Marketing (B220) will be available via pre-recorded videos, with exams taking place as usual. The tutorials will be offered as scheduled. The lecture Marketing-Mix Management (B420) will be available via pre-recorded videos, with exams taking place as usual.
In summer term (2022), his lecture Market Research (B320) will be available via pre-recorded videos, with exams taking place as usual. The tutorials will be offered as scheduled. The lecture eBusiness (B421) will be available via pre-recorded videos, with exams taking place as usual.
The bachelor seminars will be offered by Jun.-Prof. Wiebke Keller and Jun.-Prof. Stefan Mayer. In case you have any questions about the teaching program, please contact Monika Burkhardt (marketingspam

Update Curriculum Change / Studienplanänderung

Curriculum Change Price and Promotion Management/ Advanced Market Research - new module Data Science in Marketing from the winter term 2021/22 onwards

Dear students,
we offer the course Advanced Market Research for the first time in summer term 2021. The prerequisite for attending this course is that you have not previously taken Price and Promotion Management. (This only applies to the upcoming summer term 2021, after that it is possible to take both courses).
In winter term 2021/22, the course Marketing-Mix Management will be offered and in summer term 2022, the courses eBusiness and Price and Promotion Management. Very good R programming skills are required to attend the course Price and Promotion Management (from summer term 2022 onwards). This knowledge can be acquired through the courses Advanced Market Research, Data Science Project Management or self-study. The course Advanced Market Research will be offered again in winter term 2022/23 and will be included in the new module "Data Science in Marketing" from winter term 2022/23 onwards. 

Studienplanänderung Price and Promotion Management/ Advanced Market Research - neues Modul Data Science in Marketing ab WS 2021/22

Liebe Studierende,
wir bieten im SoSe 2021 erstmalig die Veranstaltung Advanced Market Research an. Voraussetzung für einen Besuch dieser Veranstaltung ist, dass Sie im Vorfeld nicht Price and Promotion Management belegt haben. (Dies gilt nur für das kommende Sommersemester, danach ist das Belegen beider Veranstaltungen möglich).
Im WS 2021/22 wird die Veranstaltung Marketing-Mix Management angeboten. Im SoSe 2022 die Veranstaltungen eBusiness und Price and Promotion Management. Für den Besuch der Veranstaltung Price and Promotion Management (ab SoSe 2022) sind sehr gute Programmierkenntnisse in R erforderlich. Diese können durch die Veranstaltungen Advanced Market Research, Data Science Project Management oder das Selbststudium erlernt werden. Die Veranstaltung Advanced Market Research wird wieder im WS 2022/23 angeboten und ab dem WS 21/22 in dem neuen Modul "Data Science in Marketing" enthalten sein.

Scheine Ringvorlesung SoSe 2020

Liebe Studierende, da eine persönliche Abholung der Scheine derzeit nicht möglich ist, möchten wir Sie bitten, uns ihre Adresse und Matrikelnummer mittzuteilen (marketingspam, damit wir Ihnen den Schein zusenden können.

New publication in Journal of Marketing Research

The paper "Free Shipping and Product Returns" has been published in the Journal of Marketing Research. The article is joint work by Edlira Shehu, Dominik Papies, and Scott Neslin. The Journal of Marketing Research is one of the field's top journals, rated A+ in the German Jourqual ranking and part of the Financial Times journal list. A pdf is available here.

New publication in the Journal of Operations Management available as Open Access

The article "The role of operational expenditures and misalignments in fundraising for international humanitarian aid" is now published in the Journal of Operations Management and available as open access. The article is joint work by Dominik Papies and Laura Turrini, Maria Besiou, and Jörn Meissner. The Journal of Operations Management (5-year impact factor 10.161) is the leading journal in operations management and one of the top management journals, and it is featured in the Financial Times journal list.

Article available as open access

The article "International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy" by Nils Wlömert and Dominik Papies, published in the International Journal of Research in Marketing, is now available as open access. The article is part of a special issue, and the entire issue is open access, supported by Groningen Digital Business Centre (GDBC) at the University of Groningen.

New publication in the Journal of the Academy of Marketing Science

The article "Cross-Price Elasticities and Their Determinants: A Meta-Analysis and New Empirical Generalizations", co-authored by Johannes Auer and Dominik Papies, has been accepted for publication in the Journal of the Academy of Marketing Science. The journal is one of the premier journal in marketing research, and is featured in the Financial Times journal list. The article is available here.

© Universität Tübingen


Dr. Dominik Papies
Professor of Marketing

Nauklerstr. 47
1st floor, room 111
 +49 7071 29-78202

Program Coordinator:

Office Hours
on the time being, we have no general office opening hours. All counselling appointments are via video call. If you would like to make a Zoom appointment, please email marketingspam 

Team Assistant
Monika Burkhardt

 +49 7071 29-78202

Upcoming Events

Business Research Seminar 
January 19, 2022 +++starts at 2:00 p.m (CEST)+++
Dr. Vanessa Flagmeier, Assistant Professor for Business Administration with a focus on Accounting (University of Passau)