Marketing

Teaching

Registration Details: Please check the course descriptions!

Bachelor

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B220 Marketing 2nd Year German 6   Winter 21/22
B320 Market Research 2nd Year English 9   Summer 22
B321A Angewandte Marketingmodelle 2nd Year Deutsch 6

20 Teilnehmer

Summer 22
B321B Brand Management (Prof. Dr. Oliver Schnittka) 2nd Year English 6

limited to 90

 
B321D Recent Developments in Pricing 2nd Year English 6 limited to 25

Winter 21/22

B321J Consumer Behavior 2nd Year English 6   Summer 22
B321K International Marketing (Prof. Dr. Kristina Klein) 2nd Year English 6

limited to 100

Summer 22
B321L Crisis Management 2nd Year English 6 limited to 30  
B322a Bachelorarbeit in Marketing 3rd Year German 12

limited to 12

Winter 21/22

B322b Bachelorarbeit in Marketing 3rd Year German 12 limited to 12

Summer 22

SQ700 Projektmanagement (with itdesign GmbH) 1st Year German 3

limited to 20

Summer 22
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Winter 21/22
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Winter 21/22

 

Master

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B420 Marketing-Mix Management 1st Year English 9   Winter 21/22
B421 eBusiness 1st Year English 6   Summer 22

DS400 Data Science Project Management

1st Year English 9 limited to 45 Winter 21/22
DS404 Data Science with Python 1st Year English 6 limited to 45 Winter 21/22
DS405 Machine Learning Applications in Business and Economics 1st Year English 6 limited to 45 Winter 21/22
DS405B Practical Deep Learning for Language Processing 1st Year English 6 limited to 24 Winter 21/22
DS405B Practical Deep Learning from Visual Data 1st Year English 6 limited to 24 Summer 22
B425 Price and Promotion Management 1st Year English 6 limited to 20 Summer 22
B425B Advanced Market Research 1st Year English 6 limited to 20 Winter 22/23
DS404B Big Data Computing 1st Year English 6 limited to 20 Summer 22
B465 Vertiefung in wirtschaftswissenschaftlicher Forschung - Einführung in Forschungsmethoden für Promovierende der BWL 1st Year German 6 limited to 12 Winter 22/23

B520 Research Seminar on Marketing

1st Year

English

9

limited to 12

Summer 

ZB524 Kolloquium zur Betreuung von Masterarbeiten 1st Year German 0   Summer 22
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Winter 21/22
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Winter 21/22