Marketing

Teaching

Registration Details: Please check the course descriptions!

Bachelor

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B220 Marketing 2nd Year German 6   Winter 20/21
B320 Market Research 2nd Year English 9   Summer 21
B321A Angewandte Marketingmodelle 2nd Year Deutsch 6

20 Teilnehmer

Summer 21
B321B Brand Management (Prof. Dr. Oliver Schnittka) 2nd Year English 6

limited to 90

Summer 21
B321D Recent Developments in Pricing 2nd Year English 6 limited to 25

Winter 20/21

B321J Consumer Behavior 2nd Year English 6   Summer 21
B321K International Marketing (Prof. Dr. Kristina Klein) 2nd Year English 6

limited to 100

Winter 20/21
B321L Crisis Management 2nd Year English 6 limited to 30 Winter 20/21
B322a Bachelorarbeit in Marketing 3rd Year German 12

limited to 12

Summer 21

B322b Bachelorarbeit in Marketing 3rd Year German 12 limited to 12

Summer 21

SQ700 Projektmanagement (with itdesign GmbH) 1st Year German 3

limited to 20

Summer 21
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Summer 21
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30

Summer 21

 

Master

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B420 Marketing-Mix Management 1st Year English 9   Winter 20/21
B421 eBusiness 1st Year English 6   Summer 21

DS400 Data Science Project Management

1st Year English 9 limited to 45 Winter 20/21
DS404 Data Science with Python 1st Year English 6 limited to 45 Winter 20/21
DS405 Machine Learning Applications in Business and Economics 1st Year English 6 limited to 45 Winter 20/21
DS405B Practical Deep Learning from Visual Data 1st Year English 6 limited to 24 Summer 21
B425 Price and Promotion Management 1st Year English 6 limited to 20 Winter 20/21
B425B Advanced Market Research 1st Year English 6 limited to 20 Summer 21
DS404B Big Data Computing 1st Year English 6 limited to 20 Summer 21

B520 Research Seminar on Marketing

1st Year

English

9

limited to 12

Summer 21

ZB524 Kolloquium zur Betreuung von Masterarbeiten 1st Year German 0   Summer 21
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Summer 21
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Summer 21