Marketing

Teaching

Registration Details: Please check the course descriptions!

Bachelor

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B220 Marketing 2nd Year German 6 ONLINE Winter 20/21
B320 Market Research 2nd Year English 9 ONLINE Summer 20
B321A Angewandte Marketingmodelle 2nd Year Deutsch 6

ONLINE

28 Teilnehmer

Summer 20
B321B Brand Management (Prof. Dr. Oliver Schnittka) 2nd Year English 6

ONLINE

limited to 90

Summer 20
B321D Recent Developments in Pricing 2nd Year English 6 ONLINE
limited to 25

Winter 20/21

B321I Consumption in a digital world 2nd Year English 6

ONLINE

limited to 80

Summer 20
B321J Consumer Behavior 2nd Year English 6 ONLINE Summer 20
B321K Operations Management (Prof. Dr. Laura Turrini) 2nd Year English 6

ONLINE

limited to 150

Summer 20
B321K International Marketing (Prof. Dr. Kristina Klein) 2nd Year English 6

ONLINE

limited to 100

Winter 20/21
B321L Crisis Management 2nd Year English 6 limited to 30 Winter 20/21
B322a Bachelorarbeit in Marketing 3rd Year German 12

ONLINE

limited to 12

Winter 20/21

B322b Bachelorarbeit in Marketing  3rd Year German 12 limited to 12

Summer 20

SQ700 Projektmanagement (with itdesign GmbH) 1st Year German 3

ONLINE

limited to 20

Summer 20
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30

Winter 20/21

ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30

Winter 20/21

 

Master

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B420 Marketing-Mix Management 1st Year English 9   Winter 20/21
B421 eBusiness 1st Year English 6 ONLINE Summer 20

DS400 Data Science Project Management

1st Year English 9 limited to 45 Winter 20/21
DS404 Data Science with Python 1st Year English 6 limited to 45 Winter 20/21
DS405 Machine Learning Applications in Business and Economics 1st Year English 6 limited to 45 Winter 20/21
DS406 Text Mining with R 1st Year English 6 limited to 25 cancelled
B425 Price and Promotion Management 1st Year English 6 limited to 20 Winter 20/21

B520 Research Seminar on Marketing

1st Year

English

9

ONLINE - limited to 12

Summer 20

ZB524 Kolloquium zur Betreuung von Masterarbeiten 1st Year German 0    
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Winter 20/21
Summer 20
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Winter 20/21
Summer 20