Marketing

Teaching

Registration Details: Please check the course descriptions!

Bachelor

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B220 Marketing 2nd Year German 6   Winter 21/22
B320 Market Research 2nd Year English 9   Summer 22
B321A Angewandte Marketingmodelle 2nd Year German 6

20 Teilnehmer

Summer 22
B321B Brand Management (Prof. Dr. Oliver Schnittka) 2nd Year English 6

limited to 90

Summer 22
B321D Recent Developments in Pricing 2nd Year English 6 limited to 25

Winter 21/22

B321J Consumer Behavior 2nd Year English 6   Summer 22
B321K International Marketing (Prof. Dr. Kristina Klein) 2nd Year English 6

limited to 100

 
B321L Crisis Management 2nd Year English 6 limited to 30  
B322a Bachelorarbeit in Marketing 3rd Year German 12

limited to 12

Summer 22

B322b Bachelorarbeit in Marketing 3rd Year German 12 limited to 12

Summer 22

SQ700 Projektmanagement (with itdesign GmbH) 1st Year German 3

limited to 20

Summer 22
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Summer 22
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Summer 22

 

Master

Course Number/Title Appropriate for Language ECTS Remarks Offered in
           
B420 Marketing-Mix Management 1st Year English 9   Winter 21/22
B421 eBusiness 1st Year English 6   Summer 22

DS400 Data Science Project Management

1st Year English 9 limited to 45 Winter 21/22
DS404 Data Science with Python 1st Year English 6 limited to 45 Winter 21/22
DS405 Machine Learning Applications in Business and Economics 1st Year English 6 limited to 45 Winter 21/22
DS405B Practical Deep Learning for Language Processing 1st Year English 6 limited to 24 Winter 21/22
DS405B Practical Deep Learning from Visual Data 1st Year English 6 limited to 24 Summer 22
B425A Price and Promotion Management 1st Year English 6 limited to 20 Summer 22
B425B Advanced Market Research 1st Year English 6 limited to 20 Winter 22/23
DS404B Big Data Computing 1st Year English 6 limited to 20 Summer 22
B465 Vertiefung in wirtschaftswissenschaftlicher Forschung - Einführung in Forschungsmethoden für Promovierende der BWL 1st Year German 6 limited to 12  

B520 Research Seminar on Marketing

1st Year

English

9

limited to 12

Summer 

ZB524 Kolloquium zur Betreuung von Masterarbeiten 1st Year German 0   Summer 22
ZB423 Workshop "Wissenschaftliches Arbeiten" 1st Year German -- limited to 30 Summer 22
ZB424 Workshop "Präsentationstechniken" 1st Year German -- limited to 30 Summer 22