Marketing

Welcome to the Chair of Marketing

Klausureinsicht
15.06.2021

Die Einsicht zur Klausur B220 Marketing WS 20/21 und B420 Marketing-Mix Management WS 20/21 erfolgt unter Einhaltung der Hygiene-Vorschriften am Mittwoch, den 23.06.2021 um 12.00 Uhr im HS 22 Kupferbau.

Falls Sie die Klausureinsicht wahrnehmen möchten, bitten wir Sie, sich spätestens bis zum 21.06.2021 (23:55 Uhr) per E-Mail mit Angabe Ihrer Matrikelnummer an marketingspam prevention@uni-tuebingen.de zu wenden. Es wird ausdrücklich darauf hingewiesen, dass die Klausureinsicht nur mit vorheriger Anmeldung möglich ist. Nach erfolgter Anmeldung erhalten Sie eine Bestätigung per Email.

Marketing-Tutorinnen und Tutoren für WS 2021/22 gesucht
08.06.2021

Liebe Studierende,
wir sind auf der Suche nach motivierten Tutorinnen und Tutoren für das kommende Wintersemester 2021/22.
Neugierig geworden und Lust bekommen? Nähere Informationen finden Sie hier. Wir freuen uns auf Ihre Bewerbung.

Update Curriculum Change / Studienplanänderung
08.06.2021

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Curriculum Change Price and Promotion Management/ Advanced Market Research - new module Data Science in Marketing from the winter term 2021/22 onwards

Dear students,
we offer the course Advanced Market Research for the first time in summer term 2021. The prerequisite for attending this course is that you have not previously taken Price and Promotion Management. (This only applies to the upcoming summer term 2021, after that it is possible to take both courses).
In winter term 2021/22, the course Marketing-Mix Management will be offered and in summer term 2022, the courses eBusiness and Price and Promotion Management. Very good R programming skills are required to attend the course Price and Promotion Management (from summer term 2022 onwards). This knowledge can be acquired through the courses Advanced Market Research, Data Science Project Management or self-study. The course Advanced Market Research will be offered again in winter term 2022/23 and will be included in the new module "Data Science in Marketing" from winter term 2022/23 onwards. 

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Studienplanänderung Price and Promotion Management/ Advanced Market Research - neues Modul Data Science in Marketing ab WS 2021/22

Liebe Studierende,
wir bieten im SoSe 2021 erstmalig die Veranstaltung Advanced Market Research an. Voraussetzung für einen Besuch dieser Veranstaltung ist, dass Sie im Vorfeld nicht Price and Promotion Management belegt haben. (Dies gilt nur für das kommende Sommersemester, danach ist das Belegen beider Veranstaltungen möglich).
Im WS 2021/22 wird die Veranstaltung Marketing-Mix Management angeboten. Im SoSe 2022 die Veranstaltungen eBusiness und Price and Promotion Management. Für den Besuch der Veranstaltung Price and Promotion Management (ab SoSe 2022) sind sehr gute Programmierkenntnisse in R erforderlich. Diese können durch die Veranstaltungen Advanced Market Research, Data Science Project Management oder das Selbststudium erlernt werden. Die Veranstaltung Advanced Market Research wird wieder im WS 2022/23 angeboten und ab dem WS 21/22 in dem neuen Modul "Data Science in Marketing" enthalten sein.

Scheine Ringvorlesung SoSe 2020
09.11.2020

Liebe Studierende, da eine persönliche Abholung der Scheine derzeit nicht möglich ist, möchten wir Sie bitten, uns ihre Adresse und Matrikelnummer mittzuteilen (marketingspam prevention@uni-tuebingen.de), damit wir Ihnen den Schein zusenden können.

New publication in Journal of Marketing Research
08.05.2020

The paper "Free Shipping and Product Returns" has been published in the Journal of Marketing Research. The article is joint work by Edlira Shehu, Dominik Papies, and Scott Neslin. The Journal of Marketing Research is one of the field's top journals, rated A+ in the German Jourqual ranking and part of the Financial Times journal list. A pdf is available here.

Office closed
16.03.2020

Due to the current situation relating to the outbreak of Covid-19 Virus, the office will be closed until further notice and we have no general office opening hours. We kindly ask you to contact us by email (marketingspam prevention@uni-tuebingen.de) if you have any questions or for an appointment via Zoom. Thank you for your understanding!

New publication in the Journal of Operations Management available as Open Access
14.12.2019

The article "The role of operational expenditures and misalignments in fundraising for international humanitarian aid" is now published in the Journal of Operations Management and available as open access. The article is joint work by Dominik Papies and Laura Turrini, Maria Besiou, and Jörn Meissner. The Journal of Operations Management (5-year impact factor 10.161) is the leading journal in operations management and one of the top management journals, and it is featured in the Financial Times journal list.

Article available as open access
13.11.2019

The article "International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy" by Nils Wlömert and Dominik Papies, published in the International Journal of Research in Marketing, is now available as open access. The article is part of a special issue, and the entire issue is open access, supported by Groningen Digital Business Centre (GDBC) at the University of Groningen.

New publication in the Journal of the Academy of Marketing Science
11.02.2019

The article "Cross-Price Elasticities and Their Determinants: A Meta-Analysis and New Empirical Generalizations", co-authored by Johannes Auer and Dominik Papies, has been accepted for publication in the Journal of the Academy of Marketing Science. The journal is one of the premier journal in marketing research, and is featured in the Financial Times journal list. The article is available here.

© Universität Tübingen

Contact

Dr. Dominik Papies
Professor of Marketing

Nauklerstr. 47
1st floor, room 111
 +49 7071 29-78202
dominik.papiesspam prevention@uni-tuebingen.de

Program Coordinator:

Office Hours
on the time being, we have no general office opening hours. All counselling appointments are via video call. If you would like to make a Zoom appointment, please email marketingspam prevention@uni-tuebingen.de 

Team Assistant
Monika Burkhardt

 +49 7071 29-78202
marketingspam prevention@uni-tuebingen.de

Upcoming Events

Business Research Seminar Summer Term 2021
June, 16 Dr. Daniel Blaseg 
Assistant Professor of Entrepreneurship (ESADE Business School)
The Business Research Seminar will run on Zoom. Further details will be provided here.

 

Teaching
Service

Team