Doctoral Student

Alexandra Becker, M.Sc.

Faculty of Economics and Social Sciences
Chair of Marketing, 1st floor, room 112
Nauklerstr. 47, 72074 Tübingen
 +49 7071 29-78188

Office Hours
On appointment by phone or via email.




  •     Supervision of Bachelor and Master Theses
  •     Tutorial Colloquium Marketing
  •     Tutorial Market Research
  •     Recognition of study achievements from abroad (for details on our guidelines please see here)

Research Interests

  • Understanding the benefit of machine learning methods for price optimization
  • Product affinity analysis and household segmentation
  • Personalized targeting