Doctoral Student
Alexandra Becker, M.Sc.
Office
Faculty of Economics and Social Sciences
Chair of Marketing, 1st floor, room 112
Nauklerstr. 47, 72074 Tübingen
+49 7071 29-78203
a.becker@uni-tuebingen.de
Office Hours
On appointment by phone or via email.
Responsibilities
- Supervision of Bachelor and Master Theses
- Tutorial Colloquium Marketing
- Tutorial Market Research
- Recognition of study achievements from abroad (for details on our guidelines please see here)
Research Interests
- Understanding the benefit of machine learning methods for price optimization
- Product affinity analysis and household segmentation
- Personalized targeting