B320 Market Research
Lecturer: | Prof. Dr. Dominik Papies |
Course description: | B320 |
Language: | English |
Recommended for this semester or higher: | 4 |
ECTS-Credits: | 9 |
Course can be taken as part of following programs/modules: | For more information please refer to alma. |
Prerequisite for: | --- |
Prerequisites: | --- |
Course Type: | Lecture (2 weekly lecture hours), Tutorial (2 weekly lecture hours) |
Date: | Lecture: Important Note: No in-person lecture on Tuesday, June 25 and July 2, 2024! on Wednesdays from 8am - 10am c.t. - PC Lab 008, Nauklerstr 47 on Wednesdays from 12 pm (noon) - 2 pm c.t. - Room E02 Mohlstr. 36 Tutorial starts on April 17, 2024. |
Registration: | Registration in Alma (not required)/only in ILIAS. |
Downloads: | ILIAS |
Method of Assessment: | Online written exam (60 minutes), tba Exam last week of July or first half of August - Exam timetables will be posted on the Examination Office website. |
Content: | Students know how to conduct their own market research project, under which circumstances which data collection method is appropriate, and which method of data analysis is optimal in which situation. Students will also be aware of how to apply the knowledge they acquire in lecture and practice course to marketing research case studies. In the tutorials, students learn to use and apply R. |
Objectives: | 1. Data collection |
Literature: | Field, A., & Miles, J. (2012). Discovering Statistics Using R. London; Thousand Oaks, Calif: Sage Publications Ltd. |