We are pleased that you are interested in writing your master thesis at the Marketing and Data Science Group. The following group members offer supervision:

• Prof. Dr. Stefan Mayer
• Dr. Aseem Behl
• Dr. Matthias Ritter
• PD Dr. Adrienne Cansier (only in summer term as part of ZB524)

Topics

You can either suggest a topic yourself or work on a topic provided by us. For the subject areas check out the Research Interests section of the respective supervisor. The topic should generate scientifically relevant knowledge and fit your and our research interests.

Application process

Please take part in the centralized Application Master Thesis Supervision process which also includes an obligatory ILIAS survey. For more information on the application process check out this page. In the survey, please indicate which supervisor you would like to write your thesis with.

Practical Master Theses

Generally, master theses in cooperation with companies are possible. However, also in this case, the research question needs to exhibit an academic relevance and must be feasible in the available time period. Moreover, we expect a binding commitment about the data access and other information needed to write the master thesis from the cooperating company. Please submit an application for the practical master thesis. The application should contain an expose covering 4 to 5 pages representing the company, the topic proposal as well as the possible analysis methods.

Starting point

A start of the master thesis is possible at any time in consultation with us. The master thesis is then limited to a period of 4 or 6 months depending on the study program.