When thinking about Roman emperors who travelled across the provinces, Augustus may not be the first one that comes to mind. Yet as a matter of fact, the founder of the Principate spent more time outside of Italy than any successive emperor residing in Rome. Moreover, Augustus sent his most important deputies and representatives (such as Agrippa and Gaius Caesar) on missions to different parts of the empire. Surprisingly, the questions of what impact those provincial journeys had on Roman culture and how they are reflected in the epigraphic, numismatic and archaeological record, are yet to be examined.