Overview of bachelor courses
More information for each course is available on alma.
| Code | Title | Lecturer | Description | Term |
|---|---|---|---|---|
| B220 | Marketing | Prof. Dr. Stefan Mayer | Die Vorlesung vermittelt grundlegende Marketingkenntnisse, einschließlich der Bedeutung des Marketings für Entscheidungsprozesse, grundlegender Marktanalysen und der Umsetzung des Marketing-Mix. | Winter |
| B320 | Market Research | Prof. Dr. Stefan Mayer (lecture) Jakob Zgonc (tutorial) | Students learn how to design and conduct their own market research projects, understand which data collection methods are appropriate under different circumstances, and select the most suitable data analysis techniques. In the tutorials, students learn the programming language R. | Summer |
| B321B | Brand Management | (University of Southern Denmark) | This course develops a comprehensive understanding of brand management, focusing on brand equity, competitive advantage, and the analysis and evaluation of contemporary brand strategies in competitive markets. | Summer |
| B321J | Consumer Behavior | Prof. Dr. Stefan Mayer | Students gain a solid foundation in key theories and concepts of consumer behavior, including preference formation, decision making, and consumer psychology. The course also develops an understanding of relevant research methodologies, with a particular emphasis on data collection and experimental methods. | Summer |
| B321K | International Marketing | Prof. Dr. Kristina Klein (University of Bremen) | This course examines key aspects of international marketing, including market entry decisions, cultural influences, and global marketing mix strategies across product, pricing, distribution, and communication. | Winter |
| B321L | Marketing Communication and Advertising | (University of Bremen) | The course covers communication and advertising fundamentals, message design, media tool selection across the customer journey, and the planning and execution of marketing communication strategies. | Summer |
| B321M | Marketing Strategy | (University of Notre Dame) | This course trains students to systematically analyze markets and formulate coherent, data-informed marketing strategies using the 5C and STP frameworks. | Summer |
| B420ex | Marketing-Mix Management (Exchange students only) | Prof. Dr. Dominik Papies | This course deepens core marketing concepts, focusing on the design, interaction, and international implementation of the marketing mix, including product, pricing, communication, distribution, and branding. | Winter |
| E384 | Economics of Renewable Energy | Dr. Matthias Ritter | This course examines the economics of renewable energy, focusing on market structures, cost concepts, policy instruments, and the interaction between renewable and conventional energy sources, supported by analytical tools and real-world examples. | Winter |
| DS320 | Introduction to Data Science | Dr. Matthias Ritter | This course introduces the foundations of data science, teaching students to work with R and Python, analyze and visualize data, and apply econometric and basic machine learning methods in practical contexts. | Summer |
| E392 | Bachelor Thesis Seminar on Agricultural Economics | Dr. Matthias Ritter | In this seminar, students conduct a quantitative empirical research project in agricultural economics as part of their Bachelor’s thesis and present their findings to a seminar audience. | Winter & summer |
| B322a | Bachelor Thesis Seminar on Marketing | Prof. Dr. Stefan Mayer | The seminar enables students to explore selected marketing topics in depth through the writing and presentation of a Bachelor Thesis. This seminar has a strong quantitative focus. If you prefer to write a literature-based Bachelor Thesis, you might want consider the course B332b Bachelorarbeit in Marketing. | Winter & summer |
| B322b | Bachelorarbeit in Marketing | PD Dr. Adrienne Cansier | Im Seminar vertiefen Studierende ausgewählte Aspekte des Marketing durch das eigenständige Verfassen und Präsentieren einer Bachelorarbeit. | Summer |
| SQ721 | Verhandlungstraining | Oliver Paulick, Trainer bei Verhandlungsperformance Consulting | Das Blockseminar vermittelt Grundlagen der Verhandlungsvorbereitung, zentrale Verhandlungsstrategien und -techniken sowie Selbstmanagement und Gesprächsführung in anspruchsvollen Verhandlungssituationen. | Winter |
| SQ700 | Projektmanagement | itdesign GmbH | Im Blockseminar erwerben die Studierenden grundlegende Kenntnisse der Theorie und Praxis des Projektmanagements und lernen klassische sowie agile Methoden anzuwenden. Anhand einer Case Study arbeiten sie im Team, präsentieren ihre Ergebnisse und vertiefen zentrale Soft Skills wie Präsentationstechniken und Feedbackmethoden. | Summer |