B493A Doing Business in Selected Countries and World Regions
Within this module, students can select two out of different courses covering the economic framework conditions and business cultures of different nations such as China, Japan, Korea, and South America.
Develop a profound understanding of China’s unique economic, political, social and cultural conditions as an indispensable premise to successfully conduct business in this region.
B494B Digital Transformation of the Global Business World
The course informs students about the ongoing and groundbreaking impact the digital transformation has on the global business world, boh on the country as well as the corporate level.
B494C China's Economic System and Economic Culture
The course offers an introduction into basic institutional characteristics of the Chinese economy and their consequences for economic processes and performance.
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Type
Seminar
ECTS
6
Langauge
ENG
Cycle
summer
B494D New Marketing in China
Students deepen their knowledge on New Marketing in China and learn about the advanced application of marketing concepts and tools.
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Type
Seminar
ECTS
6
Langauge
ENG
Cycle
Sommer
B590 Master Seminar in International Business
This module acquaints students with the principles of research in business and familiarizes them with selected topics in International Business.
This module introduces participants (future scholars and junior scholars) into publication strategies for top international journals in the area of management and at the field of qualitative research.
