1. Events/marketing
Within the scope of the thesis, the candidate examines how the stationary retail trade in the Neckar-Alb region can be strengthened through campaigns, events and event marketing. In combination with qualitative and/or quantitative methods of market research, data will be collected which will be incorporated into a recommendation for action with concrete ideas for campaigns and events for the development of a compendium for retail companies, business promoters, trade and commerce associations, the Chamber of Industry and Commerce of the Neckar-Alb region.
2. Success model of communal and private cooperation
Within the scope of the thesis, the candidate examines existing structures of trade and commerce associations (HGV) in the Neckar-Alb region. In doing so, qualitative and/or quantitative methods are to be used to identify success factors for trade and commerce associations.
3. Markets as impulse generators for city centres
Within the scope of the thesis, the candidate will first create an inventory of the markets currently taking place in the Neckar-Alb region and examine them on the basis of their typologies/concepts. The challenges of classic market formats are also to be worked out. The aim of the work is to work out to what extent the various market formats have a positive effect on locations and thus on city centre businesses.
4. Open Sunday Sales
Within the framework of the thesis, the candidate examines the effects of open Sundays as a tool for strengthening the regional economy. In doing so, qualitative and/or quantitative methods are to be used to work out which supporting but also hindering effects such event formats have for the economy and businesses.
If you are interested, please contact Dr. Halder.