Marketing

B520 Research Seminar on Marketing Master Seminar

Lecturer: Prof. Dr. Dominik Papies
Course description:

B520

Language: English
Recommended for this semester or higher: 1
ECTS-Credits: 9
Course can be taken as part of following programs/modules: Economics and Finance
European Management
General Management
International Business
International Economics
Economics
Prerequisite for:

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Prerequisites: ---
Limited attendance: 12
Course Type: Seminar
Date:

Monday, April 8, 2024 from 9am s.t. - 1pm: Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing" - SR 236 NA
Thursday, May 2, 2024 from 9am s.t. - 1pm: Workshop “Presentation Skills” - SR 063 NA

Fridday, May 17, 2024: Research Plan Presentation - all day - SR 236 NA
Monday, June 17, 2024, 12 noon s.t.: Delivery of the term paper - (you can drop your term paper in the letterbox outside the faculty (addressed to Chair of Marketing - Nauklerstr. 47) or send it by post (postmark date is relevant).)
Monday, July 1, 2024: Feedback Session (Nauklerstr. 47) - Dates will be coordinated individually (all day)
Wednesday, July 17, 2024: Upload Presentation in ILIAS - 8pm s.t.
Thursday, July 18, 2024 (tentative, subject to change): Seminar (all day) - SR 225 NA
The participation in all dates is mandatory. Please take this into account.

Registration:

Application deadline for the Master Seminar by March 20, 2024 in ILIAS. In case places become available after the official deadline, waiting-list candidates can be moved up.
Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places. More detailed information can be found here (outline).

Downloads: ---
Method of Assessment: Presentation, Term Paper, Oral Participation
Content: Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Objectives: Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature: to be announced